New Product development in design-led organizations: Insights from the Swedish furniture manufacturing industry
2012 (English)In: Leading Innovation through Design. Proceedings of the DIMI 2013 International Research Confernece, August 8-9, 2012, Boston, MA, USA / [ed] Erik Bohemia, Jeanne Liedtka and Alison Rieple, 2012, 735-745 p.Conference paper (Refereed)
The overall aim of this research is to provide new knowledge on how a design-centric logic affects the new product development process. The study focuses on the early stages of new product development, i.e. the new product strategy formulation, idea generation, idea screening, and concept development and testing (Borja De Mozota, 2004, p.120). These early stages are proven critical for successful product development and are depending on a successful interplay between design and other functional areas involved in product development. The findings from a qualitative study of five new product development projects in two design-led organizations are presented.
Place, publisher, year, edition, pages
2012. 735-745 p.
design-led, new product development, organizational logic
Business Administration Design
IdentifiersURN: urn:nbn:se:liu:diva-80999ISBN: 978-0-615-66453-8 (online)OAI: oai:DiVA.org:liu-80999DiVA: diva2:555573
12th International Research Conference, Design Management Institute, Boston, USA, August 8-9, 2012