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Environmental technology exports: Analyzing Swedish government and firms' initiatives
Linköping University, Department of Management and Engineering, Environmental Technology and Management. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Environmental Technology and Management. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Environmental Technology and Management. Linköping University, The Institute of Technology.
2012 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

Some countries have historically relied to a great extent on exports as an important component of theireconomic system. With the current globalization trends and increased competitiveness, promotingexports has therefore become a common strategy in order to boost economic growth. Exports ofenvironmental technologies represent a new window of opportunity for economic growth and acontribution to global sustainability. For this objective, governments provide different initiativesaimed at promoting foreign commerce among firms. The aim of this article is to assess the perceptionof the effectiveness of governmental initiatives for export promotion among Swedish environmentaltechnology firms. In addition, the article addresses firms’ internal initiatives to reach potential foreignmarkets through the use of modern communication channels. Data about 728 Swedish environmentaltechnology companies was collected and analyzed by using a combination of desktop research and aweb-based survey. The findings show a relatively high export orientation among the respondentcompanies. However, a majority of the respondents claim not to be aware of governmental initiativesthat fit their particular needs. Those who do show a high level of participation in such initiatives, butmost could not relate this participation to successful businesses abroad. From the firms’ perspective,presence on the Internet was considered to be a plausible indicator of their internal initiatives tocapture potential foreign customers. An analysis of the companies’ web sites, their languagecustomization options and the information they provide was undertaken. Results show that a largenumber of companies have functional web sites. However, the percentage of web sites with languagecustomization options was relatively low.The findings suggest that governmental initiatives have to consider the particular composition andneeds of the environmental technology sector in order to be more effective. On the other hand,although companies show to be proactive in the use of the Internet for increasing their outreach,language customization must be addressed as an important component when using such a tool. Bothgovernmental and firms’ initiatives remain important contributions to export success. In this regard,collaboration and communication between governmental export promotion agencies and firmsrepresents an important first step.

Place, publisher, year, edition, pages
2012.
Keyword [en]
Export Promotion, Perceived Effectiveness, Firm-level analysis, Web site analysis.
National Category
Environmental Engineering
Identifiers
URN: urn:nbn:se:liu:diva-85936OAI: oai:DiVA.org:liu-85936DiVA: diva2:573876
Conference
Greening of Industry Network (GIN) 2012, 22-24 October 2012, Linköping, Sweden
Funder
Vinnova
Available from: 2012-12-05 Created: 2012-12-03 Last updated: 2013-02-15Bibliographically approved
In thesis
1. Diffusion of Environmental Technology in a Megacity - A case study of Mexico City
Open this publication in new window or tab >>Diffusion of Environmental Technology in a Megacity - A case study of Mexico City
2013 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

In a world recently declared urban, each day technology plays a more important role in society. A majority of people seem to believe in technology not only for solving everyday problems and for supporting the current production and economic systems, but also for the redress of environmental problems that are caused to a large extent by the same technology that has driven society to the current standards. In this direction, megacities (i.e. cities with more than ten million inhabitants) represent a valuable example of both the problems caused by high urbanization rates and the possibility of solving them using technology. However, the mere development of technology does not guarantee its immediate adoption and successful implementation by a given society.

In this thesis, one of the largest megacities in the world (i.e. in terms of population) was chosen as a case study for the analysis of the adoption and diffusion of environmental technology. Mexico City is studied through a set of interviews with local stakeholders from academia, government, industry and other external organizations such as non-profit organizations and international institutions. This approach resulted in the identification of different obstacles to the adoption and implementation of technologies, but also led to a successful case of technology adoption that allowed for the understanding of important traits that facilitated not only such adoption, but also the subsequent diffusion and spread to other cities.

Although the thesis has a strong focus on the demand side (in this case Mexico City), the supply side (in this case the Swedish environmental technology sector) is also considered and analyzed. By using statistical data of common enterprise and economic nature, the composition of the sector was described and analyzed with the intention to identify important areas and behavioral traits that could give insight into the hindrances that the sector faces when exporting its offerings. Given the interest that the Swedish government has put in the sector for contributing to the country’s economic growth, the different studies commissioned for the assessment of the sector are also discussed in this thesis. The different conclusions and suggestions made by the different agencies entrusted with this task are shown and analyzed.

Conclusions are drawn regarding the need for designing strategies that consider local conditions, that are flexible and adaptive to a highly dynamic environment and that pay particular attention to the development of strong demonstration projects that facilitate overcoming the distrust normally created when new technologies are introduced in a society.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2013. 73 p.
Series
Linköping Studies in Science and Technology. Thesis, ISSN 0280-7971 ; 1574
Keyword
Technology Diffusion, Environmental Technology, Megacities, Mexico City
National Category
Engineering and Technology
Identifiers
urn:nbn:se:liu:diva-88401 (URN)978-91-7519-697-8 (ISBN)
Presentation
2013-02-01, ACAS, Hus A, Campus Valla, Linköping University, Linköping, 10:15 (English)
Opponent
Supervisors
Projects
Megatech
Funder
Vinnova
Available from: 2013-02-15 Created: 2013-02-04 Last updated: 2013-02-15Bibliographically approved

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Kanda, WisdomMejiá Dugand, SantiagoHjelm, Olof

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