Enabling mass customization through customer elicitation and concurrent engineering: reflections from a brest practice case in Swedish industry
2003 (English)In: Proceedings of the 19th ISPE Internationa Conference on Concurrent Engineering: Reasearch and Application / [ed] J. Cha, R. Jardim-Goncalves, A. Steiger-Garcão, 2003, 1109-1118 p.Conference paper (Refereed)
Requirements and so-called enablers for the realization of mass customization have been increasingly discussed and categorized in the literature, in tact with the concept's phenomenal rise in popularity since the early 1990s. The requirement for effective customer elicitation, and corresponding technological enablers like product configuration applications, are two such high-profile examples. Another, albeit much less obvious requirement, is the use of concurrent engineering in support of mass customization. In this paper, a case from Swedish industry is described which illustrates one company's industry-leading approach to both customer elicitation and concurrent engineering, and also how the company combines the two to achieve competitive advantage as a mass customizer. The analysis also compares this best practice case, describing "how it is done", to theoretical foundations describing ''how it could be done" - with surprising results.
Place, publisher, year, edition, pages
2003. 1109-1118 p.
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-87848OAI: oai:DiVA.org:liu-87848DiVA: diva2:600404
The 10th ISPE International Conference on Concurrent Engineering: Research and Applications, 26-30 July 2003, Madeira, Portugal