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Extending the perspective on service operations strategy: An exploratory study of service infusion in a low-tech industry
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen, Marknadsföring.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
2009 (English)In: 16th International Annual EurOMA Conference: Implementation - realizing Operations Management knowledge, 2009Conference paper, Oral presentation only (Refereed)
Abstract [en]

The introduction of solutions offerings in manufacturing industries has been an issue of growing interest, since it may be a means of counteracting the commoditisation of products. The literature on solutions offerings generally focuses on the high-tech industry, however. This paper therefore investigates if, why, and how the solutions literature is applicable also to firms in the low-tech industry. To this aim, qualitative data from interviews with executives at seven furniture manufacturing firms were investigated. Based on the results, a tentative model that links product complexity and dimensions of solutions offerings is put forth.

Place, publisher, year, edition, pages
2009.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-88951OAI: oai:DiVA.org:liu-88951DiVA: diva2:606454
Conference
16th International Annual EurOMA Conference
Available from: 2013-02-19 Created: 2013-02-19 Last updated: 2013-02-21

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Lindahl, IngelaBrege, Staffan

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