Extending the perspective on service operations strategy: An exploratory study of service infusion in a low-tech industry
2009 (English)In: 16th International Annual EurOMA Conference: Implementation - realizing Operations Management knowledge, 2009Conference paper, Presentation (Refereed)
The introduction of solutions offerings in manufacturing industries has been an issue of growing interest, since it may be a means of counteracting the commoditisation of products. The literature on solutions offerings generally focuses on the high-tech industry, however. This paper therefore investigates if, why, and how the solutions literature is applicable also to firms in the low-tech industry. To this aim, qualitative data from interviews with executives at seven furniture manufacturing firms were investigated. Based on the results, a tentative model that links product complexity and dimensions of solutions offerings is put forth.
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IdentifiersURN: urn:nbn:se:liu:diva-88951OAI: oai:DiVA.org:liu-88951DiVA: diva2:606454
16th International Annual EurOMA Conference