First, second or third wave of technology: should it matter to managers?
(English)Manuscript (preprint) (Other academic)
When a company wishes to introduce a new technology what kind of stakeholders exists within a technology and market process where there seemingly are a lot of network externalities and installed base effects? How does the defmition of the technology affect the interdependencies created between such stakeholders in the early development phase, i.e. the standardisation process? The purpose is to discuss from the perspective of a technology developing company how different stakeholders and their forums for interaction interfere with and support each other. The case herein presents how Ericsson managed the interaction with the stakeholders and their forums during the early phase of 30 development. The analysis focuses on the arenas and the relations and the people involved in the standardisation process, and five concluding reflections regard: negotiation and power, opinions in compromise, absent customer, informal and formal arenas, multiple human skills.
Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-89646OAI: oai:DiVA.org:liu-89646DiVA: diva2:608639