Industrilandskapet is an area in central Norrköping who has undergone major changes during the 1900s. The area has in recent decades gone from being an important industrial area into a place that today is focused on knowledge production and visit activities. This study focuses on how four selected businesses in Norrköping look at the change that Industrilandskapet has undergone. The four businesses all have in common that they use and care of Industrilandskapet in both marketing and as a working place. The businesses are in this study represented by four informants who were interviewed with semi-structured interviews.

The results from the informants are analyzed by support of theoretical points. The results shows that Industrilandskapet appear as an important area of the interviewed informants. The preservation and re-use of the old factory buildings is seen as a positive decision, and it has also established itself as a tourist resource. However, there is disagreement about how the term Industrilandskapet should be defined and what it really means. The informants are making extensive use of Industrilandskapet to both marketing and selling the area to potential visitors. The problem that Industrilandskapet is hard to define is overshadowed when businesses are using the area.