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El Cuadro de mando en acción: equilibrando estrategia y control
Linköping University, Department of Management and Engineering, Economic Information Systems. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Economic Information Systems. Linköping University, The Institute of Technology.
European consulting, Stockholm, Sweden.
School of Business, Stockholm University, Sweden.
2004 (Spanish)Book (Other academic)Alternative title
Originalets titel: Making scorecards actionable : balancing strategy and control (English)
Abstract [es]

En la última década el concepto de cuadro de mando integra ha atraído la atención en todo el mundo, siendo adoptado de forma amplia y entusiasta por muchas empresas como modo de asegurar que las estrategias planificadas se llevan a cabo. Sin embargo, en su trabajo como consultores e investigadores, los autores han descubierto que con demasiada frecuencia las expectativas no se cumplen en la práctica. El libro se centra en experiencias prácticas de empresas de diversos sectores y en los retos que aparecen a medida que el cuadro de mando entra en funcionamiento. En base a las experiencias de empresas como Skandia, British Airways, Oriflame, Hewlett- Packard, Xerox, Ericsson, Scandinavian AirLines y otras, los autores presentan los problemas que pueden surgir y la forma de solucionarlos.

Abstract [en]

The concept of the Balanced Scorecard has become increasingly popular in the global business world as a tool for balancing business strategy with financial concerns, customer care, internal business processes, and learning and growth. This book focuses on the hands-on experiences of companies across a broad range of organizations at both operational and board level. Drawn from cases in the UK, Europe, the United States, and Japan, the book shows that though Balanced Scorecard has been adopted widely, it is practiced in different forms and with varying degrees of success. Making Scorecards Actionable helps in creating and communicating a total comprehensive strategy to all organizational members from the top down.* Provides a long-term view of what the company's strategic objectives really are.* Shows how to make use of knowledge gained through experience.* Demonstrates the required flexibility of such a system to cope with the fast-changing business environment.* This book provides a practice-based follow on from the successful Performance Drivers by Olve, Roy and Welter (0471 986232)Readership: Operational managers, consultants, and business students.

Place, publisher, year, edition, pages
Barcelona: Deusto , 2004, 1. , 304 p.
National Category
Business Administration
URN: urn:nbn:se:liu:diva-91218ISBN: 84-234-2198-8 (print)ISBN: 978-84-234-2198-5 (print)OAI: diva2:616499

Translations from English into Spanish by Ana García Bertrán.

Available from: 2013-04-17 Created: 2013-04-17 Last updated: 2013-11-08Bibliographically approved

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