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Burtenshaw med fleras arbetsprocess - en empirisk prövning
Linköping University, Department of Science and Technology. Linköping University, The Institute of Technology.
Linköping University, Department of Science and Technology. Linköping University, The Institute of Technology.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Burtenshaw´s working process - an empirical study (English)
Abstract [sv]

Det här examensarbetet är utfört på programmet Grafisk design och kommunikation vid Linköpings Universitet under vårterminen 2009. Syftet var att ta reda på hur väl de olika delarna i en processmodell från boken The Fundamentals of Creative Advertising av Ken Burtenshaw, Nik Mahon och Caroline Barfoot kunde appliceras på ett projekt, vilka delar som inte fungerade i praktiken och vilka för- och nackdelar som fanns.

För att pröva processmodellen valde vi att genomföra en fallstudie i form av ett skarpt projekt på reklambyrån Acne Advertising. Genom att tillämpa modellen under arbetets gång fick vi en bra bild av hur modellen fungerar i praktiken.

Våra slutsatser är att Burtenshaw med fleras processmodell är en välfungerade modell som går att applicera på ett typiskt projekt inom reklam. Alla steg i processen är genomtänkta och hakar i varandra på ett naturligt sätt. Där den ena tar slut tar den andra vid genom att utveckla den framtagna informationen i föregånde steg. Modellen har vissa svagheter dock så som att vissa delar inte är tillräckligt förklarande utan kan vara relativt ytligt beskrivna. De kräver djupare kunskaper även om trukturen i sig fungerar väl.

Abstract [en]

This thesis work is carried out at the programme Graphic Design and Communication at Linköping University during spring term 2009. The aim was to find out how well the various components of a process model from the book the Fundamentals of Creative Advertising by Ken Burtenshaw, Nik Mahon and Caroline Barfoot could be applied to a project, which parts that did not work in practice and what advantages and disadvantages that existed with the model.

To test the process model, we chose to conduct a Case Study in the form of a sharp project at the advertising agency Acne Advertising. By applying the model throughout this process, we got a good picture of how the model works in practice.

Our conclusions are that the process in The Fundamentals of Creative Advertising is a well-functioning model that can be applied to a typical project in advertising. All steps in the process are well put together. However, the model has some weaknesses as some parts are not sufficiently explanatory. They require a deeper knowledge but the structure itself works well.

Place, publisher, year, edition, pages
2009. , 76 p.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-94465ISRN: LiU-ITN-TEK-G--09/071--SEOAI: oai:DiVA.org:liu-94465DiVA: diva2:634919
Subject / course
Graphics Design and Communication
Supervisors
Examiners
Available from: 2013-07-03 Created: 2013-06-25 Last updated: 2013-07-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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Output format
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