Creating Strategy with Demand-side Approach in Early Stages of Ecodesign
2013 (English)In: International Journal of Environmentally Intelligent Design & Manufacturing, Vol. 1, no 2, 1-24 p.Article in journal (Refereed) Published
At present, in spite of its increasing diffusion in the industrial world, Ecodesign seems to be not successful from a marketing perspective, i.e. development of successful products. The main reason of this situation can be found in the inability of most companies to persuade customers by appealing to understanding the higher value of their eco-products, which is a critical missing factor that has impeded the success of Ecodesign in the marketplace. With the aim of finding a solution to this problem a detailed study of theories and practices of current Ecodesign was carried out, which brought to light the lack of a well-structured marketing strategy integrated within traditional Ecodesign activities. Following a bottom-up approach, i.e. analyzing several successful case studies, the key factors for the development of competitive eco-products were captured and investigated with the goal of building up a general framework for their introduction into the design process. The output of the study consisted in the development of a novel concept, named Ecodesign Strategy (ES), by means of which designers can take into account and structure the key elements for a successful eco-product: value, customer, system, function and component, and environmental characteristics. The favorable outcome of this approach represents an efficient solution of a new design paradigm, i.e. incorporating marketing issues into Ecodesign activities.
Place, publisher, year, edition, pages
E C M Press , 2013. Vol. 1, no 2, 1-24 p.
product development, Ecodesign strategy, morphological scheme, customer value
Other Mechanical Engineering
IdentifiersURN: urn:nbn:se:liu:diva-95929OAI: oai:DiVA.org:liu-95929DiVA: diva2:639937