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Entrepreneurs who care: Identity work as discursive positioning in relation to ‘entrepreneurship’ and ‘diversity’ in home-help service to ‘elderly immigrants’
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (MORE)ORCID iD: 0000-0003-3030-0314
2013 (English)Conference paper, Abstract (Other academic)
Abstract [en]

In this paper, identity work produced by entrepreneurs in the care sector is highlighted and analysed in an effort at bringing together discourses and processes of subjectivity in accounting for entrepreneurial action. Entrepreneurs, it is argued, draw on various discursive resources to produce who they are and what they do when providing care. This drawing becomes quite multifaceted when the identity as ‘entrepreneur’ – a position assumed to be dominated by a ‘masculine’ discourse – is produced in relation to giving ‘care’ – a position assumed  to be dominated by a ‘feminine’ discourse – as well as to providing ‘diversity’ to the population of ‘elderly immigrants’. By drawing on personal experiences, the entrepreneurs position themselves as legitimate care-providers to the group of ‘immigrant elderly’ but simultaneously as ‘Other’ in relation to the majority population. 

Place, publisher, year, edition, pages
Keyword [en]
Identity work, discourse, entrepreneurship, care, diversity, home-help service to elderly
National Category
Business Administration
URN: urn:nbn:se:liu:diva-95990OAI: diva2:640011
8th International Conference in Critical Management Studies, 10-12 July 2013, Manchester, UK
Reorganization of the Public Sector (REMESO)
Available from: 2013-08-12 Created: 2013-08-12 Last updated: 2015-01-14

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Högberg, Lena
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ReferencesLink to record
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