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The Mediated Action Sheets: A Framework for the Fuzzy Front-End of Interaction and Service Design
Linköping University, Department of Computer and Information Science, Human-Centered systems. Linköping University, The Institute of Technology. (MDA)ORCID iD: 0000-0003-2919-098X
2013 (English)In: Crafting the Future: Proceedings of the 10th European Academy of Design Conference, 2013, 1-14 p.Conference paper (Refereed)
Abstract [en]

The front-end of the design process is where the design work is framed for the first time. It is the early part of the design work where the design team decides what to design rather than how to design something. It is often referred to as fuzzy, since it is very tentative in nature and the design team has yet to develop a sense of direction. In product design, the team, however, already knows that they are to develop some kind of physical product. In graphic design, the team knows that some sort of visual artefact is to be produced. In interaction and service design, the design team has a wider scope, aiming to shape the activities people perform. The problem this paper addresses is what to focus on in the fuzzy front-end of interaction and service design. We propose using the Mediated Action Sheets, which provide a framework based on socio-cultural theories of mediated action to structure the user research and idea generation phases of the design process. The Mediated Action Sheets consist of The Persona Sheet that is a structure for user research and developing personas, and The Concept Design Sheet for thinking concept ideas through in more detail. The paper provides examples of how they can be incorporated into the craftsmanship of interaction and service design.

Place, publisher, year, edition, pages
2013. 1-14 p.
Keyword [en]
mediated action, activity theory, interaction design, service design, concept design, fuzzy front-end
National Category
Human Computer Interaction
URN: urn:nbn:se:liu:diva-96948ISBN: 978-91-979541-5-0OAI: diva2:644515
10th European Academy of Design Conference - Crafting the future , 17-19 April 2012, University of Gothenburg, Sweden
Available from: 2013-08-30 Created: 2013-08-30 Last updated: 2015-06-02

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Arvola, Mattias
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Human-Centered systemsThe Institute of Technology
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