liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Iterative Business Model Innovation: Exploring a Holistic Framework in Order to Create and Capture New Value
Linköping University, Department of Management and Engineering, Business Administration.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Background: There is an increasing amount of arguments made that new business models are the solution when companies and industries face radical changes in the environment. To be able to prosper in the long run, organizations must reinvent themselves over and over again. Many authors (e.g. Abernathy & Utterback, 1978; Christensen, 1997; Kim & Mauborgne, 2005; Ries, 2011) claim that big, radical, reconfigurations are needed in order to prosper in the long-term. Theories, concepts and framework have been developed to answer how this reconfiguration should happen within organizations. However, the concepts derived are just parts of the solution, and none take a holistic approach, trying to cover them in a practical framework that could be used by organizations.

Aim: The aim of the thesis is to propose a framework that enables organizations to systemize their innovation processes, making them flexible enough to repetitively seize opportunities through business model innovation where new value can be created and captured. The proposed framework aims to enable organizations to start discussing how they should create and capture new value and give them a more pragmatic view on the innovation process. It also aims to act as a starting point for future research.

Methodology: The thesis follows March & Smith’s (1995) design science methodology in order to build and evaluate the framework. This is done in three steps; first by building a model from theory. Second, the emergence of business models in three different case companies are compared and investigated qualitatively. Lastly the model and the factors derived from the data are contrasted and a framework is built and evaluated.

Findings & Conclusion: The basis of the derived framework proposes for big steps to change, and create and capture new value; analyze the basis of competition in the macro and micro environment, analyze and experiment with different non-customer tiers, experiment with the creation of value and experiment and analyze the capture of the value created. More tangible tools are proposed for each of these steps. Actually testing the framework and further evaluating and theorizing of the framework is proposed as future research directions.

Place, publisher, year, edition, pages
2013. , 106 p.
Keyword [en]
Lean Startup, Disruptive Innovation, Business Model Generation, Minimum Viable Product, Radical Change, Blue Ocean Strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-97540ISRN: LIU-IEI-FIL-A--13/01599--SEOAI: oai:DiVA.org:liu-97540DiVA: diva2:648366
Subject / course
Master's Programme in Business Administration – Strategic
Supervisors
Examiners
Available from: 2013-09-16 Created: 2013-09-16 Last updated: 2013-09-16Bibliographically approved

Open Access in DiVA

Knut Gudjonsson - Iterative Business Model Innovation(7121 kB)1077 downloads
File information
File name FULLTEXT01.pdfFile size 7121 kBChecksum SHA-512
b24f073fae6c1f0f36fd9297743f3a8eccca6933baba75c7069db74c9b47916658416035f447a1f25b0f139a66f7965bac31a726da01efbc9a0f8c7fe4e2d616
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Gudjonsson, Knutur
By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1077 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1834 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf