Octopus: Alfa Laval's launch of a new business concept based on performance
(English)Manuscript (preprint) (Other academic)
The innovation of a self-optimising control system for decanter centrifuges challenges Alfa Laval's traditional way of doing business. Instead of selling components, spare parts and service, the new technology makes it possible for Alfa Laval to create customer relationships based on performance optimisation and incentive contracts. An internal corporate venture, Octopus, has been created to launch the new technology and business concept. This paper describes and analysis the first stages of the development and launch of Octopus. Dedicated individuals from the beginning of the process and a highly supportive top management in the later stages have driven the on-going development and launch. The findings show how and why Alfa Laval moves into this new activity, which represents innovation and change for the company on a strategic, technological and market level.
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-99928OAI: oai:DiVA.org:liu-99928DiVA: diva2:658904