Towards a model for call centre location
(English)Manuscript (preprint) (Other academic)
A structural transformation is taking place in most industrialised countries as we move from traditional manufacturing businesses to more information andknowledge based businesses. Job creation plays a key role in today's society, and information and communication technology is often regarded as a facilitator, both in creating new jobs and in geographically relocating employment between regions. In tlus development, call centres seem to be of major importance. Call centre is an organisational solution made possible by developments in information and communication technology. Research on industrial location has a long history. It has tended to focus on location of manufacturing industries, and knowledge of determinants for the location of more service and information based organisations is less developed.
This study is based on empirical findings from a case study of a Swedish region that has achieved outstanding success as an area for call centre localisation. Several factors have contributed to the positive development of that region and the process has been going on for a long period of time. The aim of the paper is to identify which factors play a role in the location, or relocation, of call centre activities to a specific region. Our findings are presented as a model for call centre location based on five general factors: Market Existence and Access, Communications and Organisation Related Considerations, Business Environment and Community Related Factors, Resource Availability and Entrepreneurship. These factors are viewed as puzzle pieces that together comprise a model for call centre location. One principal finding is that it is important to distinguish between choice of location for information and knowledge based businesses and for more traditional service and manufacturing businesses.
Call Centre, Contact Centre, Location, Regional Development
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-100370OAI: oai:DiVA.org:liu-100370DiVA: diva2:661632