Gaining market acceptance in safety: the early development of the seatbelt industry in Sweden
(English)Manuscript (preprint) (Other academic)
In the latest 50 years safety has emerged as a new field in the automotive industry. Beginning with the first experimenrs and start up firms in the early 1950s, the vehicle safety industry has developed into a 14 billion US dollar industry The paper highlights some important factors in the transformation process from small, highly creative and entrepreneurial ventures to a few large and global suppliers. The paper argues that when introducing products within a completely new field, the main difficulties are related to market issues, convincing users and customers that the new function, in this case safety, is necessary and needed. These issues are initially more difficult than actually designing the product itself. As a consequence of the established automotive companies nor easily seeing marker opportunities for products within the new safety field, led to inertia in the automotive industry. The reluctance among most of the established companies to take active part in the development of safety products gave an opportunity for new entrepreneurs to enter.
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-100795OAI: oai:DiVA.org:liu-100795DiVA: diva2:663703