Strategic niche management from a business perspective: Taking cleaner vehicle technologies from prototype to series production
(English)Manuscript (preprint) (Other academic)
Strategic niche management has been outlined as a policy approach to encourage development and market introduction of cleaner new technologies. Based on a case study describing the efforts of a leading actor in the heavy vehicle industry to develop and commercially introduce hybrid-electric vehicles, this paper discusses strategic niche management from the perspective of a manufacturing firm. In particular, the paper analyses experiences from extensive field tests executed in London, tests which involved a number of different manufacturers, hybrid systems and vehicles. The analysis shows how the scale of this technological niche added confidence and credibility to the technology and helped opening up a significant niche market. The paper further points at a critical tension between niches and the volume-oriented business of a major vehicle manufacturer, showing how investments in new technology need to be warranted in market trends and projections of future sales and production volumes to become accepted within a vehicle manufacturer’s organization.
Strategic niche management, niche market, hybrid vehicle, automotive industry, clean technology
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-102178OAI: oai:DiVA.org:liu-102178DiVA: diva2:668889