Purpose of this paper: The importance of environmental consideration for companies is mounting. This applies particularly well to logistics service providers (LSPs) who will have a possibility to compete by being greener than their competitors by offering services that include different environmental activities. As their customers play a vital role with regard to the extent to which LSPs can include environmental activities in their business, the interface between these actors is of interest. The purpose of this article is to describe how environmental logistics activities are offered and required on the logistics market, and how the green logistics exchange that becomes part of a business deal can relate to the scope of activities.
Design/methodology/approach: A systematic literature review of what has been published on environmental activities as parts of offerings and requirements was complemented by a wider literature review. Empirical data was collected through a homepage scan and a case study of four LSPshipper dyads. The analysis was performed stepwise, where the empirical data sets complemented and refined the initial findings from the literature review.
Findings: The paper identifies a range of environmental activities that can be included as parts of offerings of LSPs or requirements of shippers, as well as parts of the green exchange in business deals between these two types of actors. Further, a classification of environmental activities is proposed based on their role in the business between LSPs and shippers.
Research limitations/implications (if applicable): The article is mainly based on companies’ activities in Sweden and thereby provides a possibility to extend the research into other countries as well. By taking two perspectives, the findings from this research can have implications both for purchasing and marketing of logistic services.
Practical implications (if applicable): The paper suggests which environmental activities that LSPs and shippers can include in different stages of their business relationships.
What is original/value of paper: The dual perspective of LSPs and shippers taken in this paper offers novel insight into how various environmental activities can be included at different stages of LSP-shipper relationships.
Logistics service provider, green logistics, offering, environmental activity, data triangulation