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Finns det någon här som kan ha en teori om vad det hela kan bero på?: En netnografisk undersökning av diskussionsforumet på träningssajten Funbeat
Linköping University, Department for Studies of Social Change and Culture, Department of History, Tourism and Media. Linköping University, Faculty of Arts and Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to explore the Swedish site Funbeat which is a space dedicated to people who share an interest in exercising in general, and running in particular. By applying a netnographic analysis, I will investigate if Funbeat matches the criteria of a participatory culture and how the members manage to establish a collective intelligence within the community. In order to achieve this, I will analyze the interactivity between the participants which occurs in discussion threads concerning injuries related to running, in the sites discussion forum. The results will then be discussed in relation to previous research within the field for participatory culture, collective intelligence and interactivity.

The outcome of the study revealed that Funbeat can be regarded as very good example of a participatory culture. By each member sharing their individual knowledge in matters regarding injuries, a collective intelligence was established. This knowledge has been acquired by personal experience, by consulting a physiotherapist or by sharing information which intend to serve as self-help for other members.

Place, publisher, year, edition, pages
2013. , 48 p.
Keyword [en]
Netnography, Participatory culture, Collective intelligence, Interactivity, Running
Keyword [sv]
Netnografi, Deltagarkultur, Kollektiv intelligens, Interaktivitet, Löpning
National Category
Communication Studies
URN: urn:nbn:se:liu:diva-103248ISRN: LIU-ISAK/MKV3-G-13/003-SEOAI: diva2:688223
Subject / course
Media and Communication Studies 3
2014-01-09, Linköping, 13:00 (Swedish)
Available from: 2014-01-17 Created: 2014-01-16 Last updated: 2014-01-17Bibliographically approved

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Netnografi Funbeat(515 kB)226 downloads
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File name FULLTEXT01.pdfFile size 515 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Bronow, Robin
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Department of History, Tourism and MediaFaculty of Arts and Sciences
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