Enhancing the franchisees’ performance: A resource-based view
2012 (English)In: The Business & Management Review, ISSN 2047-2854 (Print); 2047-2862 (Online), Vol. 3, no 1, 220-232 p.Article in journal (Refereed) Published
Identifying the influential factors in business’ performance is an important cornerstone in business research. Although the study of franchise failure and success has received significant attention among researchers, the lack of knowledge about influential factors on franchisees’ performance as an integral part of the franchise system, as well as the consequences of franchising, has resulted in a gap in the franchise literature. According to previous literature, business success and failure results from the three major elements of resources, capacity and competency. Given the firm’s resources have a considerable share in explaining the variation of firms’ performance, the resource-based view provides an outstanding theoretical explanation for varying performance of the firms, and it looks to be promising for analyzing the franchisee’s performance. In franchising systems, provided services by the franchisor have a crucial role in franchisees’ performance. Therefore, this research was conducted to show how provided services by the franchisor, through impact on product and services’ quality, consistency, price and customer awareness, could enhance the franchisee’s performance.
Place, publisher, year, edition, pages
Harrow, London, UK: The Academy of Business & Retail Management , 2012. Vol. 3, no 1, 220-232 p.
Franchising, franchisees’ performance, resource-based view, food industry
Engineering and Technology Economics and Business
IdentifiersURN: urn:nbn:se:liu:diva-103320OAI: oai:DiVA.org:liu-103320DiVA: diva2:688369
International Trade & Academic Research Conference (ITARC), 7–8th November, 2012, London, UK