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Snart har vi väl ingen svensk flagga kvar: En triangulering av netnografisk observation och kritisk diskursanalys av aktivism på Facebook
Linköping University, Department for Studies of Social Change and Culture. Linköping University, Faculty of Arts and Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The ambition of this essay is to examine if groups on Facebook are examples of “slacktivism” and discuss which qualifications these groups have in order to provide a democratic conversation. The results will be discussed relative to democratic participant, information overload, interactivity and previous research. By nethnographically observing three groups and analyzing selected posts and comments with the critical discourse analysis one can see that slacktivism spreads easily by people liking and sharing posts from the groups to their friends. The particular groups that has been analyzed in this essay are committed to save Swedish traditions that they believe is threatened. The outcome showed no proof that the groups contribute to social change and they did not give rise to a democratic conversation. Instead the groups spread and encouraged nationalism and racism by blaming immigrants and Muslims for threatening Swedish traditions. 

Place, publisher, year, edition, pages
2014. , 39 p.
Keyword [sv]
Slacktivism, Facebook, Demokratideltagande, Informationsöverflöd, Nationalism
National Category
Media and Communications
URN: urn:nbn:se:liu:diva-103730ISRN: LIU-ISAK/MKV3-G-13/004-SEOAI: diva2:690706
Subject / course
Media and Communication Studies 3
Available from: 2014-02-03 Created: 2014-01-24 Last updated: 2014-02-03Bibliographically approved

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Hansson, Sophie
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