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Fatherhood through direct marketing
Linköping University, The Tema Institute, Department of Child Studies. Linköping University, Faculty of Arts and Sciences.
2012 (English)In: Situating child consumption: rethinking values and notions of children, childhood and consumtion / [ed] Anna Sparrman, Bengt Sandin & Johanna Sjöberg, Lund: Nordic Academic Press, 2012, 133-155 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2012. 133-155 p.
Keyword [en]
fatherhood, direct marketing, advertisements, child consumption, masculinity, parenthood, Sweden
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:liu:diva-104142ISBN: 978-91-85509-70-6ISBN: 91-85509-70-1OAI: diva2:694632
Available from: 2014-02-07 Created: 2014-02-07 Last updated: 2014-02-17Bibliographically approved

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Sjöberg, Johanna
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