“Do you believe in climate change?” Swedish farmers’ joint construction of climate perceptions
2014 (English)Manuscript (preprint) (Other academic)
Climate change has shifted from being regarded as an exclusively physical phenomenon to being a social phenomenon as well, entailing many interpretations and multidimensional frames. This shift calls for an understanding of how various audiences and segments of the public understand climate change. This paper analyses how Swedish farmers perceive climate change and how they jointly shape and construct their understandings. The agricultural sector is of special interest because it both contributes to and is directly affected by climate change impact. Through focus group discussions with Swedish farmers, this study finds that: 1) farmers relate to and understand climate change through their own experience, and 2) climate change is understood either as a natural process subject to little or no human influence or as anthropogenic. The article ends by discussing frame resonance and frame clash in public understandings of climate change, and by comparing potential similarities and differences in how various segments of the public make sense of climate change.
Place, publisher, year, edition, pages
Agriculture, climate change communication, climate perceptions, focus groups, frame analysis
Media Studies Social Sciences Interdisciplinary
IdentifiersURN: urn:nbn:se:liu:diva-105995OAI: oai:DiVA.org:liu-105995DiVA: diva2:712689