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Hur butikschefen påverkar butikens lönsamhet
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2014 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
How the store manager affect the store's profitability (English)
Abstract [sv]

Under det senaste decenniet har den svenska elektronikhandeln präglats av en allt hårdare konkurrenssituation och lägre lönsamhet. Det har lett till att stora butikskedjor gått i konkurs. För att vända trenden måste företagen hanterar sina butiksverksamheter effektivt. Det blir därmed avgörande hur butikschefen sköter butiken. Av den anledningen är det intressant att undersöka butikschefers arbetssätt för att se vad som leder till hög lönsamhet. Vår genomgång av tidigare forskning visar på att det finns en kunskapslucka gällande hur en butikschef bör arbeta för att öka lönsamheten.

Studiens syfte är att undersöka hur butikschefer arbetar och utifrån det identifiera faktorer i butikschefers arbetssätt som påverkar resultat och leder till skillnader i butikers prestationer.

Studien har en kvalitativ ansats och bygger på intervjuer med 10 butikschefer. Respondenterna har delats in i en högpresterande fokusgrupp och en jämförelsegrupp för att tydliggöra skillnader i arbetssättet.

Studien visar på flertalet skillnader i hur butikschefer i fokusgruppen hanterar de vardagliga arbetsuppgifterna. Den största skillnaden består i ledarfilosofin butikscheferna utövar, vilket genomsyrar alla beslut butikscheferna i fokusgruppen tar.

Abstract [en]

Background During the latest decade the Swedish electronic industry has been exposed to intensified competition and lower profitability. The consequences have been that major retail chains have gone out of business. In order to survive, the companies need to handle their stores as efficiently as possible. As a result it’s crucial how the store manager operates the store. Therefore it is interesting to study how store managers practice their work in order to see what leads to high profitability. Our review of research reveals that there’s a knowledge gap of qualitative studies regarding how store managers should work.

Aim The aim of the study is to investigate how store managers works and from that identify factors in the store managers way of work that affects the result and leads to differences in store performance.

Methodology The study is made with a qualitative approach and is built on data from interviews with 10 store managers. The respondents have been divided in to a high-performance focus group and a comparison group in order to clarify the differences in their approach of work.

Conclusion The study shows a number of differences in how high-performance store managers handle their work. However, the biggest difference is the leadership philosophy they choose to practice, which affect everything they do.

Place, publisher, year, edition, pages
2014. , 89 p.
Keyword [en]
Retail Profitability, Store manager, Leadership, Value-profit chain, Chain stores, Electronics industry, Swedish Retail
Keyword [sv]
Detaljhandel, Lönsamhet, Butikschef, Ledarskap, Value-profit chain, Butikskedjor, Elektronikbranschen, Svensk handel
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-109032ISRN: LIU-IEI-FIL-A--14/01744--SEOAI: oai:DiVA.org:liu-109032DiVA: diva2:735705
Subject / course
Master Thesis in Business Administration (Magisteruppsats i Företagsekonomi)
Supervisors
Examiners
Available from: 2014-09-03 Created: 2014-07-30 Last updated: 2014-09-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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  • nn-NB
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