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Vad gör innehåll bra i sociala medier?: En studie med framtagna rekommendationer för hemsidan Wallyfy
Linköping University, Department of Computer and Information Science. Linköping University, The Institute of Technology.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10,5 credits / 16 HE creditsStudent thesis
Abstract [en]

Wallyfy is planned to be a social webmagazine with a focus on good content, with a quality check and moderation of the published content. The author of the study provides Wallyfy with thoughts and ideas about the website content and functionality. The main problem of the study was to explore what makes good content in social media for the potential users of Wallyfy, also using this insight to provide Wallyfy with directions for making decisions regarding both functionality and content.


The theory of the study is being used as a starting point for understanding the phenomenom social media and to easier grasp the problem. The method of the study is based on user- centered thinking in design, where the author seeks to understand the participant’s emotions, values and dreams. Design probes (tasks for the participants) have been used to aid the first steps of the quality data collection, enabling the 5 participants of the study to be a part of the idea generation and to familiarize them with social media. The participants then attended a workshop based on the quality data from the design probes. Further quality data were then derived from the discussion and the creative participation in the workshop.


The relevant data parts were then compiled and orginanised to be presented as the data collection result in the study. The main theme from the data was that the participants valued content more if a personal connection between the user and the content could be made. From a discussion of the data and theory, recommendations and requirements regarding content and functionally for Wallyfy was produced.

Place, publisher, year, edition, pages
2014. , 56 p.
Keyword [sv]
Sociala Medier
National Category
Media and Communications
URN: urn:nbn:se:liu:diva-109438ISRN: LIU-IDA/LITH-EX-G--14/020--SEOAI: diva2:738541
Subject / course
Computer and information science at the Institute of Technology
2014-06-03, John von Neumann, Linköpings Universitet, Linköping, 14:10 (Swedish)

2014-06-03 14:15, John von Neumann

Available from: 2014-08-22 Created: 2014-08-18 Last updated: 2014-08-22Bibliographically approved

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