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Closing the green gap: understanding why green consumers choose brown products
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
2014 (English)In: NRWC 2014, Nordic Retail and Wholesale Association , 2014Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

This study investigates the impact of in-store marketing and packaging elements on green shopping behavior, aiming to further understand the attitude-behavior Green Gap. The results of first, a choice experiment with 127 respondents and second an eye-tracking experiment with 67 respondents show implications for the retail industry.

Place, publisher, year, edition, pages
Nordic Retail and Wholesale Association , 2014.
Keyword [en]
visual attention, in-store marketing, green consumer behavior
National Category
Economics and Business Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-111903OAI: oai:DiVA.org:liu-111903DiVA: diva2:761769
Conference
4th Nordic Retail and Wholesale Conference, 4-6 November 2014, Center For Retailing, Stockholm School of Economics, Sweden
Available from: 2014-11-07 Created: 2014-11-07 Last updated: 2014-11-14

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Guyader, HugoAichagui, VictorOttosson, MikaelWitell, Lars

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Citation style
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  • Other style
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Language
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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