liu.seSearch for publications in DiVA
Change search
ReferencesLink to record
Permanent link

Direct link
The shades of green in retail chains' logistics
Linköping University, Department of Management and Engineering, Logistics Management. Linköping University, The Institute of Technology.
2014 (English)In: Sustainable Logistics / [ed] Cathy Macharis, Sandra Melo, Johan Woxenius, Tom Van Lier, Emerald Group Publishing Limited, 2014, 83-112 p.Chapter in book (Other academic)
Abstract [en]


This study aims to illustrate how retail chains with a green image align sustainable logistics actions, logistics measurements and contracts with logistics service providers (LSPs), and to develop a classification model that allows for a description of the various shades of green within companies.


We carried out a multiple case study of four retail chains with a green image operating in the Swedish market, collecting empirical data from the retail chains’ sustainability reports and home pages and conducting interviews with logistics, transportation and supply chain managers.


Based on the literature, we developed a classification model for judging green image, green logistics actions, green measurements and green contracts. The model is used to illustrate the different shades of green found within the respective retail chains. A green image seems well-aligned with green logistics actions. However, there are more levels to judge, and the measurement systems are not sufficiently developed to track green logistics actions. Contract handling is more developed among retail chains than measurements, which is positive, as this is a way of ensuring that LSPs are involved. In our classification model, greenwashing can be judged in a more nuanced way, delving deeper under the surface.

Research limitations/implications

The provided classification model adds to our knowledge and illustrates the alignment within companies’ sustainable logistics. The robustness of the model can be strengthened by applying it to a larger number of cases and by continually validating its content and evaluation criteria.

Practical implications

The study’s main practical contribution is the classification model, which may potentially serve as a method for managers to easily judge the green alignment of a retail chain’s logistics.


Few empirical studies capture how retail chains measure environmental logistics performance, and even fewer concern contracts stipulating the environmental demands placed on LSPs.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2014. 83-112 p.
, Transport and Sustainability, ISSN 2044-9941 ; 6
Keyword [en]
sustainable logistics, environment, performance measurement, green retail chain, contract
National Category
Transport Systems and Logistics
URN: urn:nbn:se:liu:diva-112711DOI: 10.1108/S2044-994120140000006005ISBN: 978-1-78441-062-9 (print)ISBN: 978-1-78441-061-2 (online)OAI: diva2:769863
Transportrelaterat CSR-arbete
Available from: 2014-12-09 Created: 2014-12-09 Last updated: 2015-03-02

Open Access in DiVA

No full text

Other links

Publisher's full textFind book in another country/Hitta boken i ett annat land

Search in DiVA

By author/editor
Björklund, Maria
By organisation
Logistics ManagementThe Institute of Technology
Transport Systems and Logistics

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 98 hits
ReferencesLink to record
Permanent link

Direct link