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Pricing strategy: An assessment of 20 years of B2B marketing research
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, The Institute of Technology. Hanken School of Economics, Department of Marketing, CERS – Centre for Relationship Marketing and Service Management.ORCID iD: 0000-0002-4081-9737
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2014.
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Business Administration
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URN: urn:nbn:se:liu:diva-113464OAI: oai:DiVA.org:liu-113464DiVA: diva2:781925
Conference
30th IMP Conference, Bordeaux, France, 4-6 September
Available from: 2015-01-19 Created: 2015-01-19 Last updated: 2015-01-27

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Kienzler, MarioKowalkowski, Christian

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CiteExportLink to record
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