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En valaffisch säger mer än tusen politiker: En kvalitativ innehållsanalys av Sverigedemokraternas och Feministiskt Initiativs valaffischer i valet till Sveriges riksdag 2014
Linköping University, Department for Studies of Social Change and Culture, Department of History, Tourism and Media. Linköping University, Faculty of Arts and Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
One election poster says more than a thousand politicians : A quantitative content analysis of the 2014 Swedish parliament election posters of Sverigedemokraterna and Feministiskt Initiativ (English)
Abstract [en]

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos.

Place, publisher, year, edition, pages
2015. , 62 p.
Keyword [en]
Election posters, Sverigedemokraterna, Feministiskt Initiativ, Swedens general election 2014, quality content analysis
Keyword [sv]
Valaffischer, Sverigedemokraterna, Feministiskt Initiativ, Sveriges riksdagsval 2014, Kvalitativ innehållsanalys
National Category
Media and Communications
URN: urn:nbn:se:liu:diva-113514OAI: diva2:782273
Subject / course
Media and Communication Studies 3
Available from: 2015-03-02 Created: 2015-01-20 Last updated: 2015-03-02Bibliographically approved

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Södrén, Karl
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Department of History, Tourism and MediaFaculty of Arts and Sciences
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