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Sustainable marketing: How social, environmental and economic considerations can contribute towards sustainable companies and markets
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences. (Marknadsföring)
Företagsekonomiska institutionen, Stockholms universitet.
2015 (English)Book (Other academic)
Abstract [en]

How can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met?During recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups.

So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimension. This book is the authors" attempt to fill that void and contribute to making sustainability an integral part of marketing, for instance in business models, brands, and marketing communication.

Honourable mention - Marketing Book of the Year 2014The Swedish version of the book was rewarded a special prize in The Swedish Marketing Foundation"s annual distinction Marketing Book of the Year in 2014.

Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2015, 1. , 214 p.
Keyword [en]
Social marketing, Social responsibility of business
Keyword [sv]
Social marknadsföring, Företagens samhällsansvar, Företagsekonomi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-114470ISBN: 978-91-4410-485-0 (print)OAI: oai:DiVA.org:liu-114470DiVA: diva2:789958
Available from: 2015-02-21 Created: 2015-02-21 Last updated: 2015-02-24

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Ottosson, Mikael

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CiteExportLink to record
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  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf