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Eco-Friendliness As A University Choice Factor: A Study Of Swedish Students’ Attraction Towards Linköping University
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to examine the relationship between eco-friendliness as part of University Social Responsibility (USR) and the impact it has on students and their attraction towards a university. Previous research have so far not investigated on such a connection due to a general focus on the private sector, companies and therefore Corporate Social Responsibility (CSR).

However, the literature is full of workable information, theories and conclusions through the acceptance of a specific model considering students as customers. It makes the assumptions being made within the private sector applicable to the public sector of the higher education. The latter is a driving force for any country’s economy by training and shaping a large number of future professionals and citizens. Yet, so far, barely any association has been made with another growing consideration of our developed economies: eco-friendliness and the protection of the environment.

The present quantitative study seeks to find the existence of a positive impact of the implementation of eco-friendly measures by Linköping University on Swedish students, notably in terms of attractiveness.

Our findings demonstrate that most of LiU Swedish students are attracted towards an eco-friendly university, around 44% of them consider eco-friendliness as a university choice factor and the performance of Linköping University (LiU) in this domain is largely appreciated. Therefore, LiU benefits from a positive public image through its eco-friendly profile. It thus enables and favors attractiveness among Swedish students, even if the latter is seen as improvable, notably through its advertisement since it is thought to be a possible competitive advantage.

Place, publisher, year, edition, pages
2015. , 131 p.
Keyword [en]
Linköping University, University Social Responsibility, USR, Ecofriendliness, Corporate Social Responsibility, CSR, Public Sector, Attractiveness, Higher Education, Sweden, University choice, Impact
National Category
Business Administration
URN: urn:nbn:se:liu:diva-118768ISRN: LIU-IEI-FIL-G--15/01283—SEOAI: diva2:816669
Subject / course
Bachelor Thesis in Business Administration (Kandidatuppsats i Företagsekonomi)
2015-06-01, T19, Linköping University, 17:24 (English)
Available from: 2015-08-25 Created: 2015-06-03 Last updated: 2015-08-25Bibliographically approved

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Jafaei, HesamLespinasse, Manon
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