How Human Resource Professionals Use Electronic Channels to Communicate CSR: A case study focused on Solvay's French industrial sites
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Corporate Social Responsibility (CSR) has become a large concern for many companies with the rise of globalization. Oftentimes, companies are encouraged to communicate CSR externally, but not internally. This research focuses upon the internal communication of CSR, specifically how Human Resource (HR) professionals use electronic channels to communicate to employees. The scope of this research is focused solely upon HR professionals within Solvay’s French industrial sites, which produce chemicals.
This research utilizes a case study to answer the research questions, which are how HR professionals electronically communicate CSR to employees, and what limitations may arise from this. Five HR Managers were interviewed from different French industrial sites.
This research found that electronic channels are used as a complementary method of communication within industrial sites. HR professionals communicate to employees in two ways: directly or indirectly through an intermediary.
To provide more clarity to the research problem, an electronic communication model was developed specifically for industrial sites. This model provides a framework for how HR professionals communicate CSR to employees, along with the limitations of this form of communication within industrial sites.
Place, publisher, year, edition, pages
2015. , 110 p.
electronic communication, human resources, CSR, Solvay, subsidiaries, industrial sites, corporate social responsibility
IdentifiersURN: urn:nbn:se:liu:diva-119430ISRN: LIU-IEI-FIL-G--15-01314--SEOAI: oai:DiVA.org:liu-119430DiVA: diva2:822637
Subject / course
Bachelor Thesis in Business Administration (Kandidatuppsats i Företagsekonomi)
Söderberg, Gunilla, Universitetsadjunkt