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Exploring the Possibilities of Split Testing on Motion-Based Games
Linköping University, Department of Computer and Information Science, Human-Centered systems. Linköping University, Faculty of Science & Engineering.
2015 (English)Independent thesis Advanced level (professional degree), 300 HE creditsStudent thesis
Abstract [en]

Split testing is a popular practise to compare and evaluate design elements of web-sites. In this report, it is explored how split testing can be employed to test features of motion-based online games. This is done by applying theory taken from split testing of common web-pages and translating it to work with games. A pilot test is conducted on the newly developed game Phaseformer to evaluate two interaction techniques. With only 105 test participants, the results from the pilot test show with high statistical power that one variant provides the player with a higher level of control over the game than the other.

Place, publisher, year, edition, pages
2015. , 43 p.
Keyword [en]
Split testing, A/B testing, Motion based games
National Category
Human Computer Interaction
URN: urn:nbn:se:liu:diva-119975ISRN: LIU-IDA/LITH-EX-A--15/047--SEOAI: diva2:838864
External cooperation
Therese Kristoffer Publishing
Subject / course
Computer science
Available from: 2015-08-10 Created: 2015-07-01 Last updated: 2015-08-10Bibliographically approved

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fulltext(545 kB)68 downloads
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Type fulltextMimetype application/pdf

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Berggren, Martin
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