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Compatibility of Corporate Sustainability with a Cost Leadership Strategy
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

BACKGROUND

Exploring literature about corporate sustainability and cost leadership strategy and to study the collusion of the two concepts through the case of Ikea.

AIM

Researching whether firms can align corporate sustainability approach to doing business on the imperatives of a cost leadership strategy. The contribution aims to provide guidance on choosing appropriate sustainability activities within the context of cost leadership strategy. Furthermore, it should be noted that this paper sets out to analyze the compatibility between sustainability and cost leadership remaining/gaining competitiveness.

METHODOLOGY

The study regards Ikea’s implementation of sustainable business practices through a mixed method, via informal interview, bottom-employees survey and secondary data.

FINDINGS

Companies having a deep understanding of sustainability can achieve to conciliate their efforts toward sustainability with their cost leadership strategy.

KEYWORDS

Corporate sustainability, cost leadership strategy, triple bottom line, maturity phase, challenges, competitive advantage

Place, publisher, year, edition, pages
2015. , 87 p.
Keyword [en]
Sustainability, Cost Leadership, Strategy, Competitive advantage
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-120077ISRN: LIU-IEI-FIL-A--15/02080--SEOAI: oai:DiVA.org:liu-120077DiVA: diva2:839999
Subject / course
Master's Programme in Business Administration – Strategic
Presentation
2015-06-01, Linköping, 14:50 (English)
Supervisors
Examiners
Available from: 2015-08-24 Created: 2015-07-06 Last updated: 2015-08-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf