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Adapting Zaras Pronto Moda to a value brand retailer
GLOBOPE Research and Consulting, Spain.
NATRA Grp, Spain.
Linköping University, Department of Science and Technology, Communications and Transport Systems. Linköping University, Faculty of Science & Engineering.
2015 (English)In: Production planning & control (Print), ISSN 0953-7287, E-ISSN 1366-5871, Vol. 26, no 9, 723-737 p.Article in journal (Refereed) Published
Abstract [en]

The clothing sector is currently characterised by frequent assortment rotation in stores, a quick response product development and a focus on minimising end-of-campaign stock levels. This paper is based on a case study carried out at a value brand retailer, with a purpose to show how the company increased competitiveness in a market requiring more responsiveness. The case presented shows that the establishment of an adequate supply strategy for differentiated product segments, the introduction of mini-collections, the redesign of business processes (especially the new product development and the order fulfilment processes) and the redesign of the supply chain, lead to a sales increase and purchasing savings. Moreover, the study treats how a value brand retailer, facing different supply chain challenges compared with the leading brands, balance global and local production, lean and agile manufacturing and how it is possible to abandon the traditional two-campaign paradigm in favour of more rapid replenishment.

Place, publisher, year, edition, pages
Taylor andamp; Francis: STM, Behavioural Science and Public Health Titles , 2015. Vol. 26, no 9, 723-737 p.
Keyword [en]
quick response; clothing industry; operations strategy; supply chain management; supply strategy; product segmentation
National Category
Civil Engineering
URN: urn:nbn:se:liu:diva-120650DOI: 10.1080/09537287.2014.971526ISI: 000358145400004OAI: diva2:847588
Available from: 2015-08-20 Created: 2015-08-20 Last updated: 2015-08-20

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Rudberg, Martin
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