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Intern benchmarking i detaljhandeln: En analys av upplevelser och kritiska framgångsfaktorer
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2015 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Internal benchmarking in retail : An analysis of experiences and critical success factors (English)
Abstract [sv]

Bakgrund

Benchmarking är ett populärt styrverktyg men studierhar visat att benchmarking inte anses som ett likaeffektivt förbättringsverktyg som andra styrverktyg,vilka kritiska faktorer som ligger bakom enframgånsrik benchmarking bör då undersökas. Efter en genomgång av tidigare studier fann vi dessutom attbrister finns gällande vetskapen hur användandet avintern benchmarking upplevs. Få studier har gjortsinom detaljhandeln där intern benchmarking tycksvara användbart.

Syfte

Syftet med studien är att få en större kunskap kringupplevelserna av intern benchmarking inomdetaljhandeln. Studien syftar även till att redogöra förvad det är som ligger bakom en framgångsrik internbenchmarking.

Frågeställningar

Hur upplevs intern benchmarking inom detaljhandeln? Vilka är de kritiska faktorerna för framgångsrik internbenchmarking?

Metod

Studien utgörs av en kvalitativ ansats bestående av 2 intervjuer med företagsledning och 5 intervjuer medvaruhuschefer. Studien har även en kvantitativ delsom består av en enkätundersökning med enpopulation på 75 personer.

Slutsats

Studiens slutsats är att intern benchmarking upplevs som motiverande, stimulerande, användbart i dendagliga verksamheten samt ökar förståelsen förorganisationen. Kritiska faktorer bakom enframgångsrik intern benchmarkingprocess är en tydlig process, utbildning, tillgång till data, ett bra forum förkommunikation och högt deltagande av anställda.

Abstract [en]

Background

Benchmarking is a popular managament tool butstudies have shown that benchmarking is notconsidered as an effective management tool as othermanagement tools, what the critical factors behind asuccessful internal benchmarking should therefore belooked into further. We also found, after reviewingformer studies, that there are lack of informationabout the experience of using internal benchmarking. Only a few studies have been done in retail whereinternal benchmarking seems useful.

Aim

The aim with the studie is to get more knowledgeabout the experiences of internal benchmarking inretail. The study also aims to state the critical factorsbehind a successful internal benchmarking.

Research

questions What is the experience of internal benchmarking inretail? What are the critical factors behind a successfulinternal benchmarking?

Methodology

The study has a qualitative approach and consists of 2 interviews with management and 5 interviews withstore managers. The studie also has an quantitativeapproach that consists of a survey with a populationof 75 people.

Conclusion

The conclusion of the study is that internalbenchmarking are experienced as motivating,stimulating, useful in the daily business and alsoincreases the understanding of the organization. Critical factors behind succescfull internalbenchmarking process are a clear process, education,access of data, a good forum for communication andhigh participation rate of the employees.

Place, publisher, year, edition, pages
2015. , 86 p.
Keyword [en]
Internal benchmarking, benchmarking, retail, management tool
Keyword [sv]
Intern benchmarking, benchmarking, detaljhandel, styrverktyg
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-120812ISRN: LIU-IEI-FIL-A--15/01973--SEOAI: oai:DiVA.org:liu-120812DiVA: diva2:848718
Subject / course
Master Thesis in Business and Economics Programme (Business Administration)
Supervisors
Examiners
Available from: 2015-08-28 Created: 2015-08-26 Last updated: 2015-08-28Bibliographically approved

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