liu.seSearch for publications in DiVA
Change search
ReferencesLink to record
Permanent link

Direct link
Hur nya produkter framgångsrikt lanseras med hjälp av Crowdfunding
Linköping University, Department of Management and Engineering, Project Innovations and Entrepreneurship. Linköping University, Faculty of Science & Engineering.
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Crowdfunding is a relative new phenomenon where the crowd is tapped for money. This study focus on reward based crowdfunding on Kickstarter and Indiegogo in a context where new product ideas are launched. The purpose is to find out what makes a campaign successful, and create a model that can be used in the creation and execution of new crowdfunding campaigns. Empirical case studies, where six different crowdfunding campaigns was studied and people behind them was interviewed, have been carried out. Crowdfunding in this context turns out rather to be used as a marketing tool, with the ability to test products against the market and to create word-of-mouth, public relations and publicity, than just a source of funding. A key factor to a successful project is the effort made in order to expose the campaign and product to the target market. Since the importance of a good start of this work can with advantage start some time prior to launch.

The design of the page, that is the description of the project which include the video which is shown Kickstarter or Indiegogo, is also an important aspect that has been studied. This can preferably include information product features and benefits, references to outside recommendations, which is why the team behind the product are the right people to undertake the project and to through identification with the target audience and use emotional words arouse the readers feelings.

The lessons and conclusions that could be drawn from a model in the form of a checklist of good advice provided to be used by entrepreneurs that will use crowdfunding.

Place, publisher, year, edition, pages
2015. , 49 p.
Keyword [en]
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-120836ISRN: LIU-IEI-TEK-A--15/02350--SEOAI: diva2:848991
Subject / course
Industrial Management
Available from: 2015-08-27 Created: 2015-08-26 Last updated: 2015-08-27Bibliographically approved

Open Access in DiVA

fulltext(1544 kB)109 downloads
File information
File name FULLTEXT01.pdfFile size 1544 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Project Innovations and EntrepreneurshipFaculty of Science & Engineering
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 109 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 446 hits
ReferencesLink to record
Permanent link

Direct link