Time for Change?: Potential for Change and Constraints inEveryday Life
2015 (English)Conference paper, Presentation (Other academic)
Behavioural change is among the goals of information campaigns aimed at sustainability and reducing energy use, often directed towards specificactivities. Encouraging behavioural change is expected to induce changes to what and how activities are performed by individuals in everyday life. The results, however, seldom meet the expectations.
Here, the difficulties for people to change their daily behaviour in line with the campaigns are explored from the perspective of understanding the activities of everyday life as a sequence of activities, and it is claimed that for change to occur this sequence as a whole has to be considered. Taking a timegeographic approach on analysing activity sequences it is argued that change not only relates to a specific activity in itself but also to its context.
It is argued that it may be complicated to change an activity of everyday life due to it being affected by other activities, impacting other individuals, affecting the individuals’ goals and desires as well as requiring a restructuring of the whole day. Activities are classified as flexible, semi-flexible and rigid due to their relatedness to their context and to basic human needs. The conclusion is that changes of a singular specific activity have an effect on the daily sequence of activities and while there may be a potential for change at a general level, there may not be a capacity to enact the change when the activity is seen in its context, implying that information campaigns for change ought to have a more holistic approach.
Place, publisher, year, edition, pages
Environmental Sciences Social Sciences Interdisciplinary
IdentifiersURN: urn:nbn:se:liu:diva-122248OAI: oai:DiVA.org:liu-122248DiVA: diva2:864172
37th IATUR Conference, 5-7 August 2015, Ankara, Turkey