The Influences of National Culture on Product Development and Industrialization: A Systematic Literature Review
(English)Manuscript (preprint) (Other academic)
Increased globalization provides both opportunities and challenges. It requires the development of new means of collaboration within cross-national functional groups, processes, and projects related to product development and industrialization (PD&I). The objective of this paper is to review the relevant research on national cultural issues in the context of multicultural collaborations in PD&I. Findings are reported concerning national cultures, cultural challenges, and key findings show that previous research is mostly a comparison of different national cultures in a specific phase of PD&I. The review reveals that most studies have looked at crosscultural issues related to product development rather than industrialization. Furthermore, Power Distance, Individual vs. Group Identity, and relation to time and environment are considered to be key cultural factors that influence global collaboration, as they have impact on the innovative knowledge transfer process. Further research is suggested to examine cultural issues in relation to all aspects of PD&I, especially the industrialization process, which has only been the subject of a few research studies. A need to further explore cultural effects in the PD&I research field has also been identified. Future research should address how to utilize, integrate, and operationalize culture research into a wide span of business practices in different phases of the PD&I.
Cross-cultural, organizational performance, international collaboration, product realization
Economics and Business Globalization Studies
IdentifiersURN: urn:nbn:se:liu:diva-122732OAI: oai:DiVA.org:liu-122732DiVA: diva2:872423