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Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts: An Agenda for Academic Inquiry
Hanken, Svenska handelshögskolan, Helsingfors, Finland.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology. Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki,Helsinki, Finland.ORCID iD: 0000-0002-4081-9737
Marketing Department, School of Business, University of Otago, New Zealand.
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 7, 2457-2462 p.Article in journal (Refereed) Published
Abstract [en]

Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.

Place, publisher, year, edition, pages
Elsevier, 2016. Vol. 69, no 7, 2457-2462 p.
Keyword [en]
Business-to-business services; Industrial service; Service marketing; Service innovation; Service purchasing; Research agenda
National Category
Business Administration
URN: urn:nbn:se:liu:diva-125905DOI: 10.1016/j.jbusres.2016.02.014ISI: 000375812300017OAI: diva2:909965
Available from: 2016-03-07 Created: 2016-03-07 Last updated: 2016-06-10Bibliographically approved

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Available from 2017-09-17 07:40

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Kowalkowski, Christian
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Industrial Marketing and Industrial EconomicsThe Institute of Technology
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