liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Why did you buy that tractor?: A study of buyer behaviour
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2016 (English)Report (Other academic)
Abstract [en]

This report is a result from an experiment of “innovative organizing” that was conducted in January – March 2016 at Linköping University. The experiment aimed to connect students with research as well as practitioners.

The students were attending the course Marketing and Consumer Behaviour. This course is international and students represented many countries such as Australia, France, Spain, USA, Germany, Switzerland, Great Britain, China, Peru, Taiwan and Sweden.

The research project was the Grönovation at Linköping University. This project is supported by Vinnova. Partners include 3M Sweden, Biototal, Cre8it, Elmia, Energy Developer - ED, Hushållningssällskapet – Swedish Rural Economy and Agricultural Societies in Östergötland County, JTI – Swedish Institute of Agricultural and Environmental Engineering, Lantmännen R&D, Lovanggruppen, Region Östergötland, Swedish University of Agricultural Sciences, SLU Holding, SSAB, Svenska Mätanalys, Tolefors Gård, VicVision and Vreta Kluster. The main theme in this project is “innovative organizing”, and the experiment was in line with this.

Practitioners were involved in two ways. First, respondents of the student case studies (see below) were practitioners. Second, practionners were invited to the seminar “Why did you buy that tractor?” at Vreta Kluster outside Linköping on February 22, 2016. Around 100 persons attended this seminar, that was organized by three partners, Grönovation at Linköping University, Vreta Kluster and the company Lantmännen Maskin.

Abstract [sv]

Den här rapporten sammanfattar ett experiment som kan benämnas “innovativ organisering” av en kunskapsutvecklings- och kunskapsspridningsprocess. Experimentet genomfördes januari-mars 2016 vid Linköpings universitet. Idén var att knyta samman studenter med ett forskningsprojekt och med praktiker från näringslivet, med stöd av en aktivitetsarena i form av Vreta Kluster.

Studenterna genomförde projektet inom ramen för kursen Marketing and Consumer Behaviour. De kom från flera länder, t.ex. Australien, Frankrike, Spanien, USA, Tyskland, Schweiz, Storbritannien, Kina, Peru, Taiwan och Sverige.

Projektet inleddes med en instruktion om att göra fallstudier av traktorköpare. Ett antal frågor sattes upp i denna instruktion. Arbetet som sedan följde och skedde i team om ca 5 personer ledde till ett resultat som presenterades vid en konferens på Vreta Kluster den 22 februari 2016 med ca 100 deltagare. Det intressanta här var inte minst blandningen av personer från näringslivet.

Rapporten innehåller teorier och modeller om kundbeteende, men det centrala är fallstudier av lantbrukare. Vid en genomgång av de fallstudier som gjorts inom ramen för detta projekt framgår både det som skiljer och förenar olika lantbrukare i deras sätt att tänka kring traktorköp. Här följer några slutsatser.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2016. , 214 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-126308ISBN: 978-91-7685-783-0 (print)OAI: oai:DiVA.org:liu-126308DiVA: diva2:913638
Funder
VINNOVA
Note

Grönovation with co-operation with Lantmännen Maskin and Vreta Kluster.

Available from: 2016-03-22 Created: 2016-03-22 Last updated: 2016-04-08Bibliographically approved

Open Access in DiVA

fulltext(8563 kB)184 downloads
File information
File name FULLTEXT01.pdfFile size 8563 kBChecksum SHA-512
8b042e24445867f55109f33ef045e0ab66bd10a32114c2efbe1ea50173c49fb35cd46822ff9859b734134e1012c677edaac28fcab503e205ffa773cd7cd5cf93
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Frankelius, Per
By organisation
Business AdministrationFaculty of Arts and Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 184 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 658 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf