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Intermediary-user collaboration during the innovation implementation process
Linköping University, Department of Management and Engineering, Project Innovations and Entrepreneurship. Linköping University, Faculty of Science & Engineering.
2016 (English)In: Technology Analysis & Strategic Management, ISSN 0953-7325, E-ISSN 1465-3990Article in journal (Refereed) Accepted
Abstract [en]

The innovation process is characterized by obstacles faced both by innovation suppliers during development and by users during implementation. Although the literature has underscored the importance of collaboration, how this process occurs during implementation remains understudied. In this study, a cross-case analysis of implementation processes showed that intermediary-user collaborations are characterized by different ways of matching users' demands with intermediaries' services, different formal and informal governance mechanisms, and different implementation outcomes. We propose that these characteristics are due to the specificities of implementation and to the particularities of the intermediary-user relationship. Additionally, there are particularities of the intermediary-user collaborations that both facilitate implementation and create risks for its outcomes. We suggest that the link between the implementation outcome and the collaboration process affects user satisfaction, further investments in the technology, and learning. We conclude by drawing implications of the particularities of intermediary-user collaboration and implementation for theory, managers and further research.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Collaboration, intermediaries, users, implementation; innovation
National Category
Social Sciences Interdisciplinary Economics and Business Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-131016DOI: 10.1080/09537325.2016.1231299OAI: oai:DiVA.org:liu-131016DiVA: diva2:957918
Funder
Swedish Energy Agency, 40642-1
Available from: 2016-09-05 Created: 2016-09-05 Last updated: 2016-09-06
In thesis
1. Inducing large-scale diffusion of innovation: An integrated actor- and system-level approach
Open this publication in new window or tab >>Inducing large-scale diffusion of innovation: An integrated actor- and system-level approach
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

In order for the innovation process to be successful, not only do innovations need to be developed and reached the market, but, once they are available for users, they have to spread on a large scale. In the innovation literature, a complete explanation is lacking of why some innovations reach a phase of large-scale diffusion faster than others, including both actor- and system-level components. For instance, what drives and hinders adopters to decide to adopt the innovation on the actor and system levels, and how adopters who participate in the largescale diffusion handle the adoption process and the implementation of the innovation, are questions still unanswered. As a consequence, it remains unclear how the large-scale diffusion process can be facilitated and speeded up.

This thesis addresses these issues by studying the case of renewable electricity (RE) innovations. After decades of technology development and improvements, RE innovations are now mature enough to be bought off-the-shelf by individuals and organizations. Yet, the pace of their large-scale diffusion is still too slow for countries to reach their RE generation targets and to limit global warming.

Through qualitative and quantitative methods including 59 semi-structured interviews with adopters, project developers and experts in Sweden, France and Germany as well as a survey sent to the whole population of RE adopters in Sweden, an adopter perspective is taken in order to explore the adoption dynamics shaping large-scale diffusion of innovation. More specifically, the thesis identifies the drivers and challenges of adoption during large-scale diffusion and their impact on adoption decisions and strategies. The outcome of this work is presented in a compiling synthesis and six appended papers.

Findings show that adopters are heterogeneous with regard to their characteristics, as well as to the drivers, challenges and strategies that affect their adoption processes. Depending on their perceptions, some adopters are more influenced by drivers and challenges than others and, as a consequence, adopters base their adoption decisions on different motives and follow different strategies to implement the innovation.

Moreover, the results suggest that the dynamics that occur during the large-scale diffusion process does not only come from the actor level and the level of the system where the largescale diffusion takes place, but also from parallel systems, which are related to adopters and their contexts, including both the social networks and the industries they primarily belong. This makes adopters the central drivers of the innovation diffusion process and this distinguishes the dynamics of large-scale diffusion from the dynamics of innovation development and early diffusion, in which the innovation is the central component.

Based on the findings about the adoption dynamics shaping large-scale diffusion, the thesis raises the need to consider large-scale diffusion as part of a new system, different from the innovation system and that acknowledges the specificities of this process. A tentative model accounting for the central role of adopters and for the interactions between adopters, the diffusion system and parallel systems is introduced.

Finally, the implications of these findings for policy makers and managers are put forward. In particular, there is a need for policies acknowledging adopters’ heterogeneity as well as the new challenges of large-scale diffusion. Strategies developed by adopters can be a source of inspiration for policy-makers, who can for instance promote the use of intermediaries, of adopters’ task environment and networks, as well as the formation of coalitions among adopters.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2016. 51 p.
Series
Linköping Studies in Science and Technology. Dissertations, ISSN 0345-7524 ; 1777
Keyword
Innovation, large-scale diffusion, adopters, actor, system, drivers, challenges, motives, strategies, policies, renewable electricity, technology, intermediaries
National Category
Business Administration Energy Engineering Energy Systems Social Sciences Interdisciplinary
Identifiers
urn:nbn:se:liu:diva-131029 (URN)10.3384/diss.diva-131029 (DOI)9789176857328 (Print) (ISBN)
Public defence
2016-10-07, ACAS, A-huset, Campus Valla, Linköping, 10:15 (English)
Opponent
Supervisors
Available from: 2016-09-06 Created: 2016-09-06 Last updated: 2016-09-06Bibliographically approved

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