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  • 1.
    Abdullah, M Ailieen
    et al.
    Royal Institute of Technology.
    Öhrwall Rönnbäck, Anna
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Ölundh Sandström, Gunilla
    Royal Institute of Technology.
    Building Networks for Delivering Integrated Product-Service Offerings (IPSOs)2010Inngår i: Proceedings of 2nd CIRP IPS2 Conference 2010 - Industrial product-service systems -IPS², CIRP , 2010Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The paper describes the effect of forming business networks and collaborations for the purpose of developing an Integrated Product-Service Offering (IPSO) using the Product/Service Systems (PSS). The research method is an in-depth case study of a joint venture formed by four companies developing a new technology for chemical extraction from water sludge waste within the pulp and paper industry.

    Combining literature from PSS, network theories and collaborative product development, this paper puts forward the benefits for SMEs to collaborate in business networks and produce IPSOs when introducing a new technology in an emerging market. The case study shows that working towards the new market would not have been possible if each party acted individually or maintained their traditional buyer-supplieroperator roles, and that IPSOs can reduce the business risk.

  • 2. Abrahamsson, Lena
    et al.
    Bengtsson, Lars
    Gremyr, Ida
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Lindahl, Marcus
    Nilsson, Anders
    Rehn, Alf
    Segerstedt, Anders
    Säfsten, Kristina
    Öhman, Peter
    Industriell ekonomi och organisering2016Bok (Fagfellevurdert)
  • 3.
    Abrahamsson, Mats
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Brege, Staffan
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Dynamic effectiveness: Improved industrial distribution from interaction between marketing and logistics strategies2005Inngår i: Journal of Distribution Channels, ISSN 1046-669X, E-ISSN 1540-7039, Vol. 12, nr 2, s. 83-112Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Based on different observations, in theory as well as in practice, we have identified strategies and operations following two different tracks, striving in different directions, despite it being well known they should go hand in hand. For companies challenged by a more and more dynamic business environment with heavier market segmentation, additional marketing channels, increasing globalisation on supplier and customer side, and high pressure on profit margins, the result from this is competitive weakness. The purpose of this article is to switch focus from operational effectiveness and strategic positioning as static success concepts on how to improve industrial distribution, to dynamic challenges of how to continuously manage the interaction between marketing strategies and operations (e.g., logistics) under the influence of a dynamic business environment. From theories in market strategies, logistics, flexibility, and marketing channels together with empirical experience from a best practice case study, we are introducing a model for dynamic effectiveness, describing the different characteristics of a company and what to focus on in order to become more dynamic. In order to constantly move to new market positions, and at the same time, restructure logistics and improve operational effectiveness, we have identified the dynamic capabilities of an organisation to be the key to success in industrial distribution. We define dynamic effectiveness as "how fast-and-well a company can go from one strategic positioning and productivity frontier to another." It tells that a frequent interaction between new strategic moves and actions for higher operational effectiveness is required to be in pace with the dynamic and changing business environment and to stay ahead of competition. As a part, of this, best, practice logistics performance makes it possible not only to be more agile to new strategic moves, but also to drive strategic development from a high operational level. This is achieved by designing logistics to be a resource base to support and be an enabler for new strategic moves on the market. © 2004 by The Haworth Press, Inc. All rights reserved.

  • 4.
    Abrahamsson, Mats
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    The Role of Logistics in Retailers' Corporate Strategy: A Driver for Growth and Customer Value2010Inngår i: Supply Chain Forum: an International Journal, ISSN 1625-8312, E-ISSN 1624-6039, Vol. 11, nr 4, s. 14-23Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article explores the role of logistics and supply chain management (SCM) in retailers’ corporate strategy and is based on reviewing multiple qualitative case studies of companies in the Swedish food retail sector. The article proposes that the role of logistics for what is referred to in this paper as modern retailers is twofold: to create profitability and to support growth and market expansion. International modern retailers are empirically compared with similar companies in the Swedish market. The dominating Swedish food retailers have taken command in the food supply chain but are primarily concerned with traditional logistics roles in cost cutting. This role is perfectly fine as long as the strategic intent of the companies is focused on market retention and not on geographical expansion and/or new marketing or store concepts. We argue that the success of modern retailers in terms of growth rate, profitability, and market expansion is explained to a large extent by the role of logistics in corporate strategy—when the role for supporting growth and increasing customer value from high-performance supply capabilities is a driver for market expansion. However, in many of our cases the traditional logistics roles of cutting costs and lead-times is still the dominating pattern that limits the possibility of expanding into new markets. Better knowledge of logistics’ role in retail corporate strategy can help companies develop and improve their strategic intent as well as redefine the role of logistics.

  • 5.
    Abrahamsson, Mats
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Sandberg, Erik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Olle, Olsson
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    The Role of Buying Groups in Retail Logistics2010Konferansepaper (Fagfellevurdert)
  • 6.
    Abrahamsson, Mats
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Sandberg, Erik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Olsson, Olle
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    The role of purchasing groups in retail logistics2012Inngår i: Nordic Retail Research: Emerging Diversity / [ed] Johan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter, Göteborg: Bokförlaget BAS , 2012, 1, s. 155-172Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    This book aims to provide an illustration of the diversity that characterises contemporary Nordic research in the field of retail. The book draws on a large variety of methods, describes a variety of retail sectors and covers a large number of retail phenomena. The book is suitable for researchers, graduate students and professionals who want to learn more about contemporary retailing research

  • 7.
    Abrahamsson, Mats
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Sandberg, Erik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Logistik i svensk handel: Ett projekt finansierat av Handelns Utvecklingsråd2011Rapport (Annet vitenskapelig)
    Abstract [sv]

    Den här rapporten sammanfattar ett forskningsprojekt, Logistik i svensk handel, som har pågått under perioden juli 2009 t.o.m. februari 2011 och som är finansierat av Handelns Utvecklingsråd.

    En utgångspunkt och hypotes för projektet var att det finns avgörande branschmässiga skillnader i sättet att arbeta med logistikfrågor. En hypotes som har testats mot empirin, vilket har lett till slutsatsen att logistiken endast i begränsad omfattning är branschspecifik och att branschtillhörighet inte är den avgörande faktorn för hur logistiken utformas för handelsföretag. En viktigare faktor, är hur butikerna drivs visavi centrala enheter, hur integrationen ser ut mellan logistikstrategi och inköps- respektive marknadsstrategi, samt hur systemgränserna för logistiken definieras.

    Genom hela arbetet har vi jämfört den logistikbild vi har sett med en ”ideal bild”, i form av logistiken i internationell ”mega-retailing”, vilket idag representerar ”best practice” inom logistik och där logistiken är en integrerad del av företagens affärsmodell och ett direkt stöd för företagets lönsamhet och tillväxt. Den jämförelsen visar att det är mycket stora skillnader i logistikkompetens och mognad mellan olika företag och att logistik inom många handelsföretag fortfarande är ett område med stor förbättringspotential.

    Förutom den här rapporten har projektet genererat en lång rad akademiska artiklar som är publicerade i journaler och/eller har presenterats på konferenser och seminarier. Vi har varit i kontakt med ett stort antal, kollegor, företag och forskare i Sverige och andra länder för att samla material. Ett stort tack till alla de som har bidragit med material till projektet.

    Ett speciellt tack till Andreas Hedlund på Handelns Utvecklingsråd, som förutom finansiellt stöd har backat upp projektet med seminarier arrangerade av Handelns utvecklingsråd.

    Linköping i Maj 2011

    Mats Abrahamsson   Jakob Rehme   Erik Sandberg

  • 8.
    Abrahamsson, Mats
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Stahre, Fredrik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Huge-Brodin, Maria
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Andersson, Dan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Logistics Changes and Challenges in Swedish Food Supply Chains2008Inngår i: Nofoma 2008, 2008Konferansepaper (Fagfellevurdert)
  • 9.
    Afazeli, Siamak
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Sattari Dabaghi, Alireza
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Dadfar, Hossein
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Dahlgaard, Jens Görn
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Kvalitetsteknik. Linköpings universitet, Tekniska högskolan.
    Assessment of   Enterprise Quality and Export Performance: An Empirical Study on the Pharmaceutical Industry in IRAN2011Inngår i: Proceedings QMOD Conference on Quality and Service Science 2011, 14th QMOD Conference 29st-31st August, 2011, San Sebastian, Spain: From LearnAbility & InnovaAbility to SustainAbility / [ed] Carmen Jaca, Ricardo Mateo and Elizabeth Viles Javier Santos, Pamplona, Spain: Servicios de Publicaciones Universidad de Navarra , 2011, s. 55-73Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The main purpose of this study is to explore the relationship between export involvement and domestic market performance with focus on pharmaceutical firms. The study covers three research questions including: 1: How to assess the export involvement/performance of the Iranian pharmaceutical companies? 2: How to assess the performance of Iranian pharmaceutical companies in domestic market? 3: How to examine the relationship between export involvement/performance and domestic market performance?

    An intensive literature review and integration of relevant views and models helped us to build our own framework as a conceptual and analytical model. The model consists of EXPERF model, EFQM model, Export performance evaluation, domestic performance evaluation and the relationship between domestic performance and export performance. EFQM model and respective ILL indices was used for measuring domestic performance of the organizations on nine components of leadership, policy and strategy, people, partnership and resources, processes, people results, customer results, society results and key performance results. In order to achieve true representative of Iranian pharmaceutical companies K-mean clustering algorithm has been used to cluster Iranian pharmaceutical companies. EXPERF scale was used to measure export performance of the pharmaceutical companies in Iran on three aspects of financial export performance, strategic export performance and satisfaction with the export venture. Six clusters emerged after running the clustering algorithm in MATLAB software. This software enables us to put the similar companies together. Then centroids of the clusters were chosen to verify the relationship. Then relationship between export involvement (export performance) of pharmaceutical companies and their domestic performance was determined by use of Pearson coefficient.

    Pearson correlation = 0.708 and Sig= 0.026which is less than 0.0 5 then with 95% confidence we can claim that there is a significant relation between export performance of the Centroids and Domestic performance of the centroids of Iranian pharmaceutical companies and considering that the correlation

    coefficient value is positive, it means better export performance will result in better domestic performance. In other words Export performance of the companies has positive direct effect on domestic performance of Iranian pharmaceutical companies. Further studies can be done on clustering of Iranian pharmaceutical companies; effects of export involvement on individual components of EFQM based performance of firms and also verification of effect of export involvement and domestic performance in other business contexts.

  • 10.
    Agndal, H.
    et al.
    Stockholm School of Economics.
    Nordin, Fredrik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Consequences of outsourcing for organizational capabilities: Some experiences from best practice2009Inngår i: Benchmarking, ISSN 1463-5771, Vol. 16, nr 3, s. 316-334Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: The research on effects of outsourcing tends to focus on financial effects and effects at a country level. These are not the only consequences of outsourcing, though. When firms outsource functions previously performed in-house, they risk losing important competencies, knowledge, skills, relationships, and possibilities for creative renewal. Such non-financial consequences are poorly addressed in the literature, even though they may explain financial effects of outsourcing. Therefore, the purpose of this paper is to develop a model that enables the study of non-financial consequences of outsourcing. Design/methodology/approach: Based on a review of the literature on interdependencies between organizational functions, a main proposition is developed: given that savings gained from outsourcing are not reinvested in the organization, outsourcing of any function will negatively impact the capabilities of that and other functions in the organization. This proposition is broken down into sub-propositions, which are tested through a focus group study. Respondents include purchasing professionals with experience from best practice outsourcing. Findings: The initial proposition is developed through identification of variables mediating the proposed negative consequences of outsourcing. Mediating variables are broken down into four categories: variables relating to the outsourcer, the outsourcee, the relationship between the parties, and the context. Research limitations/implications: By developing a model for the study of non-financial consequences of outsourcing, this paper takes a step towards opening up an important avenue for future research. Originality/value: This paper contributes to the outsourcing field by not only considering non-financial effects, but also by drawing on examples of best practice outsourcing to identify ways in which potentially negative consequences of outsourcing may be managed.

  • 11.
    Anderson, Helen
    et al.
    Jonköping International Business School.
    Holtström, Johan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Oberg, Christina
    Lund University.
    Do Competition Authorities Consider Business Relationships?2012Inngår i: Journal of Business-to-Business Marketing, ISSN 1051-712X, E-ISSN 1547-0628, Vol. 19, nr 1, s. 67-92Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose: Companies engage in business relationships for a variety of reasons, including specialization, product development, and building competitive networks. Research has demonstrated that mergers and acquisitions (Mandamp;As) may challenge ongoing business relationships. The purpose of this article is to investigate whether and how competition authorities consider business relationships when evaluating Mandamp;As. less thanbrgreater than less thanbrgreater thanMethodology: The article uses the documentation from 450 Mandamp;As reported to the Swedish competition authority to capture the way in which an authority evaluates Mandamp;As. The Swedish competition authority evaluation corresponds to other national and international evaluation procedures. less thanbrgreater than less thanbrgreater thanFindings: The findings indicate that the competition authorities neglect an important aspect of business life, namely companies forming business relationships. The competition authorities evaluate Mandamp;As on the basis of risk for price increases, and consequently disregard such issues as heterogeneity in demand and offerings, and values built into existing business relationships. less thanbrgreater than less thanbrgreater thanOriginality/Value/Contribution: The article contributes to research on business relationships through exploring how a public authority deals with such relationships. It also contributes to research on mergers and acquisitions through examining how these activities are evaluated by competition authorities. Furthermore, the article contributes to competition research by reflecting on competition law concerning Mandamp;A regulations in relation to business relationships.

  • 12.
    Anderson, Helén
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Havila, V.
    Salmi, A.
    Can You Buy a Business Relationship?: On The Importance of Customer and Supplier Relationships in Acquisitions2001Inngår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 30, nr 7, s. 575-586Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Mergers and acquisitions have become a popular strategy for gaining growth. Studies show, however, high failure rates for acquisitions. Earlier literature concentrates on the strategic or organizational fit between companies and integration processes and fails to recognize the companies' external business relationships. An implicit assumption seems to be that through acquisition the market position of the target firm can be taken over. We argue that it is not always easy or even possible to take over a company's customer and supplier relationships. We elaborate on the various problems related to relationships that acquisitions may give rise to. Our conceptual discussion is illustrated with a case study from the graphics industry. © 2001 Elsevier Science Inc.

  • 13.
    Andersson, Dan
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Brege, Staffan
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Nordigården, Daniel
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Rehme, Jakob
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Outsourcing of wood-based component manufacturing: Driving forces found in Scandianvian Companies2007Inngår i: Journal of Forest Products Business Research, Vol. 4, nr 7Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

      

  • 14.
    Andersson, Dan
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Huge-Brodin, Maria
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Ekonomiska institutionen, Logistik.
    Rehme, Jakob
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Stahre, Fredrik
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Ekonomiska institutionen, Logistik.
    Supply Co-ordination: A study of the Swedish food market2008Inngår i: IPSERA,2008, Perth: CIPS , 2008Konferansepaper (Fagfellevurdert)
  • 15.
    Andersson, Dan
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Pruth, Magnus
    Göteborgs Universitet.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Coordinate to enhance third party logistics relationships2007Inngår i: The International Journal of Integrated Supply Management, ISSN 1477-5360, E-ISSN 1741-8097, Vol. 3, nr 1, s. 69-85Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article emphasise the importance of coordination in Third Party Logistics (TPL) and describes how coordination can be managed. This is inspired by Key Account Management (KAM) literature and supported by empirical evidence. Buyers of TPL services currently perceive KAM as focusing on making sales and on negotiating contracts. This article proposes that KAM may have a material impact on TPL relationships and that this function can be developed further, primarily by having a coordination role. The article contains a coordination model based on both internal and external coordination of activities within a dyad, divided into operational, functional, geographic, and development coordination. The model explains how these types of coordination can integrate functions and contents in different alliance phases to build successful TPL relationships. Copyright © 2007 Inderscience Enterprises Ltd.

  • 16.
    Andersson, Dan
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Rangaraju, Naveen Kumar
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling.
    Rehme, Jakob
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Import Sourcing Decision Making: Swedish Sourcing from Asian Low Cost Countries2007Inngår i: IPSERA Conferenc,2007, 2007Konferansepaper (Fagfellevurdert)
    Abstract [en]

      

  • 17.
    Andersson, Susanne
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Strategier och budskap i CSR-kommunikation: En studie av två konsumentföretags tillvägagångssätt och anseende2010Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Att ta ett större ansvar inom miljömässiga, ekonomiska och sociala frågor blir en allt viktigare punkt på många företags agendor, och en allt betydelsefullare aspekt för konsumenter att ta hänsyn till när de överväger köp av produkter eller tjänster. Företagsansvar, internationellt benämnt som corporate social responsibility eller CSR, har också fått ett genombrott bland myndigheter och andra officiella organ såsom FN och EU, som jobbar för att underlätta för företag genom olika riktlinjer och redovisnings­standarder för CSR. Fristående intresseorganisationer har också en viktig del i CSR-frågan, både som samarbetspartner och som granskare. Många av företagens intressenter är intresserade just av statistik och resultat, men hur kommunicerar ett konsumentföretag till sina kunder att de satsar på CSR-frågor? Hur kan företag använda av olika typer av strategier, kanaler och budskap för att stärka sitt varumärke och nå ut med sitt ansvarstagande? Trots att arbetet med CSR ofta föregås av noggranna strategiska överväganden och diskussioner om hur CSR påverkar varumärket, är det inte alla företag som har en tydlig plan för hur de ska kommunicera CSR mot konsumenter.

    Denna uppsats syftar till att undersöka hur kommunikationen kring företags CSR-arbete sker, ser ut och uppfattas hos den intressentgrupp som företagets produkter eller tjänster riktar sig mot ­– konsu­menterna. I en form av nulägesanalys har fallstudier utförts på två svenska konsumentföretag, Arla och Löfbergs Lila, som båda har inledda CSR-åtaganden och har certifierade produkter i sitt sortiment. I fallstudierna ingick djupintervjuer med företagens CSR-ansvariga, kvalitativa innehålls­analyser av deras marknadsföringsmaterial och en enkätundersökning om konsumenternas kännedom och agerande inom området samt deras uppfattning av fallstudieföretagens ansvarstagande. Kopplat till en referens­ram innehållandes teorier om CSR som begrepp, CSR i dagens samhälle och hur CSR-orienterad kommunikation kan ske har frågor och modeller för dessa metoder tagits fram och analyserats.

    Analysen visar på att inget av företagen ännu har en tydlig strategi för sin CSR-kommunikation. Företagen har implementerat CSR-arbetet väl internt inom företaget, men kommunicerar bara i liten utsträckning externt mot konsumenter. Det finns en svårighet i att involvera konsumenter i CSR-frågan och låta denna dialog influera och ingå i CSR-kommunika­tionen. Båda företagen ger tillgång till mycket information kring sitt ansvarstagande via sina webbsidor, men webbsidornas information tycks inte nå fram till konsumenterna då de inte är en välintegrerad del av marknadsföringen. Primärt knyts CSR-värden till företagens pro­dukter, och konsumenter relaterar företagens ansvarstagande med deras certifierade produkter framför­allt. Företagen använder sig av olika typer av kommunikations­budskap, vilka i Arlas fall är för vaga och visionsfokuserade, och i Löfbergs Lilas fall har svårt att väcka känslor för varumärket och ansvarstagandet. Konsumenterna visar på ett intresse för att agera i ansvars­frågor samt en viss kunskap inom området, men när det kommer till hur de uppfattar företagens ansvars­tagande finns det en stor osäkerhet och låg kännedom om vad företagen faktiskt gör inom CSR-området. En stor del av respondenterna har inte fått reda på någon information om hur företagen tar ansvar, och det är ännu inte många bland konsumenterna som aktivt söker upp information eller deltar i en dialog med företagen.

  • 18.
    Axelsson, David
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Lidehäll, Johan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Management buyins i ägarledda småföretag: En multipel fallstudie av företagsförvärv2010Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [sv]

    Syftet med examensarbetet är att ur en köpares perspektiv förklara varför problem avseende prisförhandling, informationsasymmetri och kunskapsöverföring mellan köpare och säljare, kan uppstå under transaktionsfasen vid förvärv av ägarledda småföretag genom management buyin. Management buyin innebär att en extern ledning ofta i samarbete med investerare köper ett företag. Det ger möjlighet att tillföra värden till företag med dålig lönsamhet, men där det finns en tillväxtpotential. Tidigare forskning visar att investerare många gånger underskattar risken i den här typen av transaktion.

    Studiens datainsamling består av två delar. Den baseras på en multipel fallstudie och expertintervjuer. Den fallstudiebaserade delen omfattar tre fallstudier, där varje fall representerar förvärv av ett ägarlett småföretag. Expertintervjuerna omfattar intervjuade personer med erfarenhet inom företagsöverlåtelser.

    Slutsatserna om varför problem uppstår avseende prisförhandling, informationsasymmetri och kunskapsöverföring är följande:

    • Problemet med att parterna inte kan enas om en affärsuppgörelse uppstår därför att den känslomässiga kopplingen mellan säljare och företag är stark, och att säljaren inte har föreberett sig själv och företaget inför en försäljning.
    • Problemet med att parterna enas, men köparen i efterhand blir missnöjd uppstår därför att den känslomässiga kopplingen mellan säljare och företag är svag, informationen är fördelad till säljarens fördel, förtroendet mellan parterna är lågt, parternas förhandlingsbeteende är kortsiktigt och inga kontrakterade överenskommelser finns i affärsuppgörelsen beträffande säljarens framtida involvering.
    • Fördelning av information till säljarens fördel uppstår därför att ägarens känslomässiga koppling till företaget är svag, förtroendet mellan parterna är lågt och de använder sig av ett kortsiktigt förhandlingsbeteende.
    • Otillräcklig kunskapsöverföring uppstår därför att köpare och säljare är missnöjda med affärsuppgörelsen, och det saknas kontrakterade överenskommelser avseende säljarens framtida involvering i affärsuppgörelsen.

    Avslutningsvis diskuteras en förändring av det ramverk som ligger till grund för studiens analysmodell. Förändringen syftar till att utöka ramverket för att illustrera resultaten från denna studie som inte kan förklaras i ramverkets nuvarande form.

  • 19.
    Biggemann, Sergio
    et al.
    University of Otago, New Zealand.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Brege, Staffan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Maley, Jane
    Development and implementation of business solutions as drivers of new business models in the mining industry2012Konferansepaper (Annet vitenskapelig)
  • 20.
    Biggemann, Sergio
    et al.
    University of Otago, Department of Marketing, New Zealand.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan. Hanken School of Economics.
    Maley, Jane
    Macquarie University, Sydney, Australia.
    Brege, Staffan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Development and implementation of customer solutions: A study of process dynamics and market shaping2013Inngår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 42, nr 7, s. 1083-1092Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    A broad, dynamic network perspective on solution processes remains scarce. This article presents the process of developing and implementing customer solutions and its effects on the wider business environment by investigating customers and suppliers in the global mining industry (Australia, Chile, and Sweden), analyzing the deployment of a new customer solution, and assessing the changes to the competitive environment and focal firms' relationships with other customers and suppliers. It shows that the forces that drive customer and supplier interests and motivation to co-develop customer solutions may change over time, thus redefining the aim and scope of solutions and creating failure risks. Customers present problems; suppliers respond, on the basis of not only the feasibility of the customer-specific solution but also of their evaluation of future solutions in a broader market; then suppliers aim to standardize successful solutions across markets. Customers want close supplier relationships and unique solutions but also like standardized and repeatable solutions, so they can share development costs with competitors and expose the supplier to competition to avoid lock-in effects. From a network perspective, a novel solution can have a market-shaping effect and evoke reactions from other actors who want to enhance their market position. However, these changes are not necessarily deliberate, and the dynamics that market introductions of solutions trigger may be difficult to predict.

  • 21.
    Bildsten, Louise
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Exploring the opportunities and barriers of using prefabricated house components2011Inngår i: Proceedings of the 19th Conference of the International Group of Lean Construction (IGLC) in Lima, Peru / [ed] John Rooke, 2011Konferansepaper (Fagfellevurdert)
    Abstract [en]

    To satisfy customers’ desires with a maintained efficiency of the production process is a challenge for many house construction companies. Houses are one-off projects with a production process characterized by variability and complexity that often lead to unpredicted costs. Prefabricated component solutions could possibly solve these issues through modularization, mass customization and delayed product differentiation. The purpose of this paper is to explore the opportunities and barriers to use prefabricated house components. Interviews were conducted with two industrial house manufacturers to pinpoint these opportunities and barriers. The impact of this research may have value for house construction companies considering the use of prefabricated house components. The use of these components may lead to benefits such as shorter lead-time, higher quality, decreased complexity in coordination and reduced risks of production failures. Moreover, this research may be valuable to house component suppliers in the business development of their product offers to industrial house builders.

  • 22.
    Bildsten, Louise
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Towards Partnerships in Industrialized Housing2011Licentiatavhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The purpose of this thesis is to describe and analyse purchasing strategies and their interdependence with the production process and supplier relationships in industrialized housing. The thesis is a multiple case study of four Swedish industrialized timber-housing manufacturers. The case studies included interviews with top managers concerning purchasing, production and supplier relationships. Production is considered the heart of the company. Therefore, to gain an in-depth knowledge of how production affects purchasing and thus supplier relationships and vice versa, observations were made to study the production process. Many different parts and competences need to be coordinated in the creation of a house. In the West, the construction industry has been heavily criticized for low efficiency and effectiveness. Conclusions from the case studies showed that codevelopment, customization and secure deliveries are regarded highly by industrial house builders and to obtain them, long-term relationships with suppliers are preferred. Industrialized house builders are argued to have more long-term relationships with their suppliers than traditional on-site builders. Industrial house builders choose their suppliers based on the purchased products’ value-in-production rather than price. Product and process innovations created in collaboration with suppliers seem to be a way to enhance the production process of houses. Through the site resource of the factory, industrial house builders have the potential to refine their processes in win-win partnerships with suppliers for a more efficient and effective production of houses, as onsite work is harder to standardize and control.

    Delarbeid
    1. Coordination and waste in industrialised housing
    Åpne denne publikasjonen i ny fane eller vindu >>Coordination and waste in industrialised housing
    2011 (engelsk)Inngår i: Construction Innovation, ISSN 1471-4175, E-ISSN 1477-0857, Vol. 11, nr 1, s. 77-91Artikkel i tidsskrift (Fagfellevurdert) Published
    Abstract [en]

    Purpose – This study maintains that there is a need for proper execution of coordination mechanisms as a means to reduce waste. The purpose of this paper is to explore the relationship between the coordination of activities and resources on the one hand, and the occurrence of different types of waste on the other.

    Design/methodology/approach – The empirical context of this paper is a case study at a Swedish construction company that has applied the industrialised housing concept; a concept which has increased in popularity in recent years. The core concept of industrialised housing means that houses are (more or less) pre-manufactured in specific production units, i.e. factories, and thereafter assembled on-site.

    Findings – The analysis highlights the importance of having the right type as well as the right amount of coordination. In addition, obstacles and challenges for proper coordination are discussed.

    Originality/value – Even if not all waste can be explained and eliminated by appropriate coordination, this research shows that coordination theory provides lean researchers with a new tool for analysis of the supply chain and how waste can be eliminated.

    sted, utgiver, år, opplag, sider
    Emerald, 2011
    Emneord
    Waste, Housing, Sweden
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-64453 (URN)10.1108/14714171111104646 (DOI)
    Tilgjengelig fra: 2011-01-25 Laget: 2011-01-25 Sist oppdatert: 2017-12-11
    2. Value-driven Purchasing of Kitchen Cabinets in Industrialized Housing
    Åpne denne publikasjonen i ny fane eller vindu >>Value-driven Purchasing of Kitchen Cabinets in Industrialized Housing
    2011 (engelsk)Inngår i: Journal of Financial Management of Property and Construction, ISSN 1366-4387, Vol. 16, nr 1, s. 73-83Artikkel i tidsskrift (Fagfellevurdert) Published
    Abstract [en]

    Purpose - This article hypothesises that value-driven purchasing of customized kitchen cabinets is more profitable than market-driven purchasing in industrialized housing construction. The hypothesis is examined through a case study of kitchen carpentry at one of Sweden’s largest producers of industrialized prefabricated multi-storey housing. By comparing characteristics of market-driven vs. value-driven purchasing, this article aims to further clarify the benefits and drawbacks of these two strategies.

    Design/methodology/approach - A theoretical framework is proposed by comparing characteristics of market-driven vs. value-driven purchasing that clarifies the benefits and drawbacks of these two strategies. An explorative case study of kitchen carpentry at a house manufacturer illustrates purchasing of kitchen cabinets in the industrialized housing industry in relation to the proposed framework.

    Findings – According to the case study, from a value perspective, a long-term relationship with a dedicated local, smaller supplier is a preferable choice over a short-term bulk supplier, even if the short-term supplier has (much) lower prices.

    Research limitations/implications – This is a single-case study that should be verified by further empirical work of a test-delivery from the local sub-system manufacturer. Such a study would provide more insights into this area of work and make it possible to thoroughly evaluate potential risks. The indicative results in this paper can be made conclusive through quantification of the proposed Lean purchasing characteristics.

    Originality/value – A comparison of value-driven and market-driven purchasing is carried out in theory and applied to a real case study that brings new perspectives to purchasing. In this way, the article proposes alternative purchasing strategies to the construction industry.

    sted, utgiver, år, opplag, sider
    Emerald Group Publishing Limited, 2011
    Emneord
    Lean purchasing, prefabrication, purchasing strategies, supply chain management
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-67110 (URN)10.1108/13664381111116106 (DOI)
    Tilgjengelig fra: 2011-03-30 Laget: 2011-03-30 Sist oppdatert: 2012-04-03bibliografisk kontrollert
    3. Purchasing Strategies in Industrialized Housing: a Multiple Case Study
    Åpne denne publikasjonen i ny fane eller vindu >>Purchasing Strategies in Industrialized Housing: a Multiple Case Study
    (engelsk)Manuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    Many writers in construction management have been considered purchasing strategies in the construction industry as short-term and arms-length. However, a different picture is portrayed in the manufacturing industry, where purchasing strategies are often long-term to secure supply for production. Industrialized building is at crossroads between construction and manufacturing, which raises the question of what purchasing strategies are applied. The purpose of this study is to investigate how the Kraljic model (1983) can be applied in industrialized housing. The purchasing strategies were studied through interviews with three top managers at three different timber-housing manufacturers in northern Sweden. Industrialized housing manufacturers can take advantage of standardized construction systems and secure production flows that eliminate waste and improve quality. Evidence proves that long-term relationships similar to those in the manufacturing industry also exist in the construction industry regarding factory production. An analysis of these strategies suggests that the total product offer in terms of customization, including logistic services, plays an important role in choosing a supplier to satisfy the needs of efficient production. A new model is developed regarding the effectiveness of the purchasing strategies on the production process, where products are classified according to value-in-production instead of their monetary value.

    Emneord
    Construction materials, industrialized housing, purchasing strategies
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-67111 (URN)
    Tilgjengelig fra: 2011-03-30 Laget: 2011-03-30 Sist oppdatert: 2011-08-24
    4. The Study of a Kitchen Assembly Process in Industrial Housing
    Åpne denne publikasjonen i ny fane eller vindu >>The Study of a Kitchen Assembly Process in Industrial Housing
    2011 (engelsk)Konferansepaper, Publicerat paper (Annet vitenskapelig)
    Abstract [en]

    The kitchen is the heart of the house where people spend much of their time. It is, therefore, an important room that requires high quality. Because construction is argued to be unproductive and wasteful with low quality, studying a kitchen assemblage in detail is of particular interest due to its complexity with many details. In lean, the visualization and transparency of processes is the core for waste reduction and improvement. Low productivity levels are often argued to depend on a lack of information about the root causes of process problems. Thus, more information about the installation process of kitchens by studying the process is needed to target the sources of problems in terms of waste. The purpose of this paper is to gain a further understanding of how value stream mapping can be used to identify different types of waste that occur when acquiring and installing kitchens. Value stream mapping is carried out through observations and interviews at an industrialized timber house manufacturer. Data analysis resulted in information about inconsistencies in the kitchen installation process, i.e. the root causes of costs and delays for the entire housing project.

    Emneord
    Industrialized housing, waste, kitchen assembly, value stream mapping
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-67112 (URN)
    Konferanse
    6th Nordic Conference of Construction Economics and Organization, April 13-15, Copenhagen, Denmark
    Tilgjengelig fra: 2011-03-30 Laget: 2011-03-30 Sist oppdatert: 2011-03-30bibliografisk kontrollert
    5. Innovative House Components to Decrease Complexity
    Åpne denne publikasjonen i ny fane eller vindu >>Innovative House Components to Decrease Complexity
    (engelsk)Manuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    The specific topic of innovation in construction has only recently been given as much attention as in many other sectors. In the realms of lean production, much literature points out that the peculiarities of production in the construction industry lead to variability and thus waste and low performance levels with respect to productivity and value to clients. Innovative component solutions could possibly decrease the variability and complexity and therefore solve these issues. The purpose of this paper is to illustrate some potential areas where innovative house components could possibility decrease construction complexity and create a leaner construction process. A case study was conducted to collect data from bathrooms and kitchen installations at a house construction company. The impact of this research may have commercial value for suppliers, since they often are the drivers of innovation. The social impact of the research is to highlight problem areas that can enhance the final product for endcustomers. Enhanced system design may also contribute to greater production efficiency and reduced waste, leading to a lower impact on the environment.

    Emneord
    Innovation, construction, process improvement, customer value
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-67113 (URN)
    Tilgjengelig fra: 2011-03-30 Laget: 2011-03-30 Sist oppdatert: 2011-03-30bibliografisk kontrollert
  • 23.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Bjornfot, A.
    Björnfot, A., Department of Civil, Mining, and Environmental Engineering, Luleå University of Technology, Luleå, Sweden.
    Sandberg, Erik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Value-driven vs. market-driven purchasing of kitchen cabinets in Challenging Lean Construction Thinking: What Do We Think and What Do We Know?2010Inngår i: Challenging Lean Construction Thinking: What Do We Think and What Do We Know? - 18th Annual Conference of the International Group for Lean Construction, IGLC 18, 2010, s. 202-211Konferansepaper (Fagfellevurdert)
    Abstract [en]

    In economic and management literature, the relationship between supplier and buyer can be more or less intimate. It can vary from market-driven with a constant change of suppliers to a value-driven relationship with one sole supplier. Purchasing strategies of construction companies have often been described as short-sighted, where price is the most considered aspect. Recent lean management literature promote value-driven purchasing, since it provides benefits such as just-in-time delivery, zero defects and customized products through close technical collaboration. This article hypothesises that value-driven purchasing of customized kitchen cabinets is more profitable than market-driven purchasing in industrialized housing construction. The hypothesis is examined through a case study of kitchen carpentry at one of Swedens largest producers of industrialized prefabricated multi-storey housing. By comparing characteristics of market-driven vs. value-driven purchasing, this article aims to further clarify the benefits and drawbacks of these two strategies. At the case company, kitchens are ordered cabinet-by-cabinet and then installed inside the factory. The company is considering the possibility of a long-term relationship with a smaller local supplier that can deliver a new kind of innovative kitchen cabinet solution that is prefabricated. If the local supplier can meet the expectations of just-in-time delivery, zero defects and a product tailor-made for the housing company, there is much to gain.

  • 24.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Björnfot, Anders
    Institutionen för Samhällsbyggnad.
    Sandberg, Erik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Value-driven vs Market-driven Purchasing of Kitchen Cabinets2010Inngår i: Conference Proceeding 18th annual conference of the International Group for Lean Construction, 2010Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    In economic and management literature, the relationship between supplier and buyer can be more or less intimate. It can vary from market-driven with a constant change of suppliers to a value-driven relationship with one sole supplier. Purchasing strategies of construction companies have often been described as short-sighted, where price is the most considered aspect. Recent lean management literature promote value-driven purchasing, since it provides benefits such as just-in-time delivery, zero defects and customized products through close technical collaboration. This article hypothesises that value-driven purchasing of customized kitchen cabinets is more profitable than market-driven purchasing in industrialized housing construction. The hypothesis is examined through a case study of kitchen carpentry at one of Sweden’s largest producers of industrialized prefabricated multi-storey housing. By comparing characteristics of market-driven vs. value-driven purchasing, this article aims to further clarify the benefits and drawbacks of these two strategies. At the case company, kitchens are ordered cabinet-by-cabinet and then installed inside the factory. The company is considering the possibility of a long-term relationship with a smaller local supplier that can deliver a new kind of innovative kitchen cabinet solution that is prefabricated. If the local supplier can meet the expectations of just-in-time delivery, zero defects and a product “tailor-made” for the housing company, there is much to gain.

  • 25.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Björnfot, Andreas
    Institutionen för Samhällsbyggnad och Naturresurser, Luleå Tekniska Universitet, Luleå.
    Sandberg, Erik
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Value-driven Purchasing of Kitchen Cabinets in Industrialized Housing2011Inngår i: Journal of Financial Management of Property and Construction, ISSN 1366-4387, Vol. 16, nr 1, s. 73-83Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose - This article hypothesises that value-driven purchasing of customized kitchen cabinets is more profitable than market-driven purchasing in industrialized housing construction. The hypothesis is examined through a case study of kitchen carpentry at one of Sweden’s largest producers of industrialized prefabricated multi-storey housing. By comparing characteristics of market-driven vs. value-driven purchasing, this article aims to further clarify the benefits and drawbacks of these two strategies.

    Design/methodology/approach - A theoretical framework is proposed by comparing characteristics of market-driven vs. value-driven purchasing that clarifies the benefits and drawbacks of these two strategies. An explorative case study of kitchen carpentry at a house manufacturer illustrates purchasing of kitchen cabinets in the industrialized housing industry in relation to the proposed framework.

    Findings – According to the case study, from a value perspective, a long-term relationship with a dedicated local, smaller supplier is a preferable choice over a short-term bulk supplier, even if the short-term supplier has (much) lower prices.

    Research limitations/implications – This is a single-case study that should be verified by further empirical work of a test-delivery from the local sub-system manufacturer. Such a study would provide more insights into this area of work and make it possible to thoroughly evaluate potential risks. The indicative results in this paper can be made conclusive through quantification of the proposed Lean purchasing characteristics.

    Originality/value – A comparison of value-driven and market-driven purchasing is carried out in theory and applied to a real case study that brings new perspectives to purchasing. In this way, the article proposes alternative purchasing strategies to the construction industry.

  • 26.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Guan, Wei
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Innovative House Components to Decrease ComplexityManuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    The specific topic of innovation in construction has only recently been given as much attention as in many other sectors. In the realms of lean production, much literature points out that the peculiarities of production in the construction industry lead to variability and thus waste and low performance levels with respect to productivity and value to clients. Innovative component solutions could possibly decrease the variability and complexity and therefore solve these issues. The purpose of this paper is to illustrate some potential areas where innovative house components could possibility decrease construction complexity and create a leaner construction process. A case study was conducted to collect data from bathrooms and kitchen installations at a house construction company. The impact of this research may have commercial value for suppliers, since they often are the drivers of innovation. The social impact of the research is to highlight problem areas that can enhance the final product for endcustomers. Enhanced system design may also contribute to greater production efficiency and reduced waste, leading to a lower impact on the environment.

  • 27.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Guan, Wei
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    The Study of a Kitchen Assembly Process in Industrial Housing2011Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    The kitchen is the heart of the house where people spend much of their time. It is, therefore, an important room that requires high quality. Because construction is argued to be unproductive and wasteful with low quality, studying a kitchen assemblage in detail is of particular interest due to its complexity with many details. In lean, the visualization and transparency of processes is the core for waste reduction and improvement. Low productivity levels are often argued to depend on a lack of information about the root causes of process problems. Thus, more information about the installation process of kitchens by studying the process is needed to target the sources of problems in terms of waste. The purpose of this paper is to gain a further understanding of how value stream mapping can be used to identify different types of waste that occur when acquiring and installing kitchens. Value stream mapping is carried out through observations and interviews at an industrialized timber house manufacturer. Data analysis resulted in information about inconsistencies in the kitchen installation process, i.e. the root causes of costs and delays for the entire housing project.

  • 28.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Brege, Staffan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Applying the Krajlic-model to the Construction sector - the case of a prefab housing factory2010Inngår i: Proceedings 26th Annual ARCOM Conference. Association of Researchers in Construction Management, 2010, Vol. 2 / [ed] Charles Egbu, 2010, s. 1029-1037Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The purchasing strategies in the construction industry have been considered by many writers in construction management as short-term and arms-length. However, a different picture is portrayed in the manufacturing industry, where the purchasing strategies are mostly long-term to secure supply for production. Industrialized building is at the crossroad between construction and manufacturing, which raises the question of what purchasing strategies are applied. The purpose of this study is to investigate how the Kraljic model (1983) can be applied in an industrialized housing factory. The purchasing strategies were studied through interviews with the CEO of a timber housing manufacturer in northern Sweden. Industrialized housing manufacturers can take advantage of standardized construction systems and secure production flows that eliminate waste and improve quality. Evidence proves that long-term relationships similar to those in the manufacturing industry also exist in the construction industry regarding factory production. The analysis of these strategies suggests that the total product offer, including logistic services, plays an important role in choosing supplier.

  • 29.
    Bildsten, Louise
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Brege, Staffan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Purchasing Strategies in Industrialized Housing: a Multiple Case StudyManuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    Many writers in construction management have been considered purchasing strategies in the construction industry as short-term and arms-length. However, a different picture is portrayed in the manufacturing industry, where purchasing strategies are often long-term to secure supply for production. Industrialized building is at crossroads between construction and manufacturing, which raises the question of what purchasing strategies are applied. The purpose of this study is to investigate how the Kraljic model (1983) can be applied in industrialized housing. The purchasing strategies were studied through interviews with three top managers at three different timber-housing manufacturers in northern Sweden. Industrialized housing manufacturers can take advantage of standardized construction systems and secure production flows that eliminate waste and improve quality. Evidence proves that long-term relationships similar to those in the manufacturing industry also exist in the construction industry regarding factory production. An analysis of these strategies suggests that the total product offer in terms of customization, including logistic services, plays an important role in choosing a supplier to satisfy the needs of efficient production. A new model is developed regarding the effectiveness of the purchasing strategies on the production process, where products are classified according to value-in-production instead of their monetary value.

  • 30.
    Bjurman, Veronika
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Kommunikation i sociala medier: Utformandet av en kommunikationsgrund till bloggen Chefs’ Table2011Independent thesis Basic level (degree of Bachelor), 10,5 poäng / 16 hpOppgave
    Abstract [sv]

    Sociala medier har inneburit en skillnad i det vardagliga kommunikationsmönstret hos människor och på senare tid också alltmer för företagen. Eftersom att företag hela tiden bör befinna sig där kunderna befinner sig innebär detta en nödvändig förändring av företagens kommunikationsmönster. Det bör speciellt ha betydelse för en organisation som enbart planerat existera på Internet. I de sociala medierna minskar företagets kontroll över kommunikationsbudskapet samtidigt som målgruppen är med och påverkar det i allt större utsträckning.

     

    Denna uppsats syftar till ta reda på hur sociala medier kan användas ur ett marknadsförings- och kommunikationsperspektiv för att möjliggöra att matbloggen Chefs’ Table får genomslag hos målgruppen. Kvalitativa intervjuer har gjorts för att ta reda på hur målgruppen upplever sociala medier och hur de vill bli tilltalade via dem. Vidare undersöks deras reaktioner på Chefs’ Table och hur bloggens kommunikation bör utformas för att tilltala dem. 

     

    Analysen av de kvalitativa intervjuerna visar att sociala medier främst används för att få utbyte och bekräftelse från andra människor. Utbytet kan gälla idéer, att följa eller delta i diskussioner, att få inspiration eller tips via länkning. Det som lockar målgruppen till en matblogg är recepten, möjlighet till interaktion, möjlighet att påverka innehåll och att andra tipsar om dess existens. Målgruppen vill bemötas och tillåtas interagera.

     

    Innehållet på bloggen Chefs’ Table bör ha ett personligt anslag, vara professionellt och utbildande men samtidigt lättsamt och underhållande. Dessutom ska det vara möjligt för besökaren att själv bestämma när och hur denne vill ta del av innehåll. Det är därutöver viktigt att det är möjligt att göra detta via flera olika sociala medier.  

     

    Rekommendationerna till bloggen Chefs’ Table som görs är att hålla en lättsam, men ändå professionell ton, erbjuda recept oavsett tillfälle samt ge instruktioner på ett pedagogiskt sätt men utan att vara för strikt. Chefs’ Table bör ha ett personligt anslag som inte försöker passa alla. Dessutom bör användarna uppmuntras till att delta i diskussioner samt tillåtas att ibland påverka innehållet.  

     

    Nyckelord: Sociala medier, blogg, Internet, målgrupp, kommunikation, kommunikationsbudskap, interaktion

  • 31.
    Brandes, Ove
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Brege, Staffan
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Brehmer, Per-Olof
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Chambre Separée in Product Development - Learning by Cooperation In the Automotive Industry2008Inngår i: Strategic Management Society Annual Conference,2008, 2008Konferansepaper (Fagfellevurdert)
    Abstract [en]

       

  • 32.
    Brashear Alejandro, Thomas
    et al.
    Isenberg School of Management, University of Massachusetts Amherst.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Ritter, João Gustavo da Silva Freire
    Pontifícia Universidade Católica do Paraná, PUC/PR, Curitiba.
    Marchetti, Renato Zancan
    Programa de Pos-Graduação em Administração – PPAD/PUCPR, Pontifícia Universidade Católica do Paraná, PUC/PR, Curitiba.
    Prado, Paulo Henrique
    Centro de Pesquisa e Pós-Graduação em Administração, Universidade Federal do Paraná, CEPPAD/UFPR, Curitiba.
    Information search in complex industrial buying: Empirical evidence from Brazil2011Inngår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 40, nr 1, s. 17-27Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study develops and tests a model of information search in complex buying. We incorporate three categories of influences of organizational, personal and situational factors that affect information searching efforts. A sample of 96 of the largest Brazilian firms reported their use of the various influences in the decision to purchase integrated business management systems. Findings show that formalization of the organization is a key driver of information search efforts. Situational characteristics of importance, novelty and bargaining power increased the level of information search. Also, conformity of the purchasing agent and organizational centralization reduce information search efforts among the sampled Brazilian firms.

  • 33.
    Brege, Staffan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Affärsmodeller för kontorsmöbler - analys av Kinnarps och EFG2009Inngår i: Affärsutveckling inom trämanufaktur och möbler - Hur skapas effektivare värdekedjor? / [ed] Brege, Staffan, Stockholm: Vinnova , 2009, 01, s. 220-239Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [sv]

    I denna artikel analyseras affärsmodellerna hos våra två största tillverkare av kontorsmöbler. De båda företagens modeller liknar varandra i stor utsträckning, dock har Kinnarps vuxit sig drygt två gånger större än EFG, vilket kan tyda på en mera konsekvent genomförd strategi. Båda företagen är operativt excellenta inom produktion, Kinnarps har en mycket stark logistikverksamhet i egen regi, medan EFG har en stark säljplattform och större kontroll över processen fram till avslut. Kinnarps har kommit längst att i affärsmodellen bredda sortimentet till att täcka in både kontors- och miljömöbler. Även EFG har breddat sig genom förvärvet av en norsk tillverkare av kontorsstolar. Det som blir allt viktigare är kontrollen över egna säljkanaler och där ligger EFG före, men Kinnarps har ställt om strategin i samma riktning. Båda företagen har stora internationella ambitioner, Kinnarps är nummer tre i Europa och EFG är bland de tio största. Vad internationaliseringen mycket handlar om är att bygga positioner marknad för marknad, där det vikigaste kanske är att komma över säljkanalerna men även kompletterande produktion för den specifika marknadens krav. De stora kontorsmöbeltillverkarna kan även vara lokomotiv för mindre företag. Om detta i praktiken kan ske utan eget ägande är väl en mera öppen fråga.

  • 34.
    Brege, Staffan
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Affärsutveckling inom trämanufaktur och möbler - Hur skapas effektivare värdekedjor?2009 (oppl. 01)Bok (Annet vitenskapelig)
    Abstract [sv]

    Fördjupad analys inom IS Trämanufaktur i syfte att identifiera aktörer, affärsmodeller och systemkoncept som bättre integrerar de olika värdekedjorna – från träråvara till byggande och boende – inom sektorn

  • 35.
    Brege, Staffan
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Berglund, Magnus
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Trämanufaktur och möbler - en strukturbild2009Inngår i: Affärsutveckling inom trämanufaktur och möbler - Hur skapas effektivare värdekedjor? / [ed] Brege, Staffan, Stockholm: Vinnova , 2009, 1, s. 34-46Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [sv]

    Trämanufaktur- och möbelbranscherna har under perioden 2001-2007 gått från en omsättning på ca 45 till 60 miljarder SEK. Trämanufaktur har haft en imponerande tillväxt, från 28 till 40 miljarder, med Möbler uppvisar en,något mera blygsam utveckling (från 17 till 20, exklusive Kök/bas som räknas till Trämanufaktur).

    Av speciellt intresse är att delbranschen Prefabricering av flervåningshus mm (exkl småhus) haft den snabbaste tillväxten på 71 % under perioden 2005-2007 och vuxit till en storlek på ca 2,4 miljarder SEK. Man placerar sig även i en grupp av högpresterande delbranscher (eller strategiska grupper) som har en genomsnittlig lönsamhet under perioden 2001-2007 på 10 % avkastning på totalt kapital eller högre. Även delbranscherna Småhus, Kök/Bad och Fönster inom Trämanufaktur och Sängar inom Möbler placerar sig i det högpresterande segmentet. Bland lågpresterarna ifråga om lönsamhet återfinns Golv, Limfog/limträ inom Trämanufaktur samt Designmöbler för offentligt bruk, Traditionella hemmöbler och Underleverantörer på Möbelsidan.

    Vi kan också konstatera att båda branscherna omsättningsmässigt domineras av i detta sammanhang stora företag (över 100 MSEK) och att de större företagen också är lönsammare. En djupare analys av de båda delbranscherna visar ett antal faktorer som utöver storlek är viktiga för framgång: 1) Värdeskapande i erbjudandet (system lönsammare än produkt och komponent), 2) kontroll över säljkanalen samt 3) att man vänder sig till konsumenter (B2C) istället för företag och organisationer som kunder(B2B).

  • 36.
    Brege, Staffan
    et al.
    Linköpings universitet, Ekonomiska institutionen, Industriell marknadsföring. Linköpings universitet, Tekniska högskolan.
    Brehmer, Per-Olof
    Linköpings universitet, Ekonomiska institutionen, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Ekonomiska institutionen. Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Managing Supplier Relations with the Balanced Scorecard2008Inngår i: International Journal of Knowledge Management Studies, ISSN 1743-8268, E-ISSN 1743-8276, Vol. 2, nr 1, s. 147-161Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

      As a consequence of increased outsourcing, companies become more and more virtual organisations and dependent upon external sources to reach their strategic objectives. Here, lacking supplier performance or commitment can result in failure of the outsourcing programme that significantly risks the financial results of the outsourcing company. Consequently, when outsourcing it is important to assure that the supplier performs as expected. This study uses a Balanced Scorecard (BSC) perspective for investigating performance measurements in outsourcing. The results illustrate the importance of a process perspective when outsourcing (securing volume, high quality at the right time). Formulating a BSC for a supplier, an outsourcing company could better control/steer the supplier on an output/performance level.

  • 37.
    Brege, Staffan
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kindström, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Brehmer, Per-Olof
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    De nya affärsrelationerna - en överlevnadsfråga2008Inngår i: Marknadsorientering - Myter och möjligheter / [ed] Lars-Gunnar Mattsson, Malmö: Liber AB , 2008, 1, s. 97-114Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [sv]

    Svenska industriföretag rustar idag för en ständigt ökad konkurrens, vanligtvis genom att pressa kostnaderna och anpassa sig till lägre internationella prisnivåer. Samtidigt arbetar man på att knyta kunderna närmare till sig, med ett djupare engagemang i kundernas verksamheter. Om man lyckas inträffar det paradoxala att istället för att bli utkonkurrerad av företag från lågkostnadsländer, så förstärks positionerna hos kunder och mera generellt på marknaden. En fördjupad relation uppnås genom att erbjuda en mer heltäckande lösning, ett helhetserbjudande som integreras som en viktig del i kundens verksamhet. Företagets affärsmodell styrs in mot att tjäna pengar på en redan installerad kundbas, genom att under hela erbjudandets livscykel tillföra kompletterande erbjudanden som utgår från att effektivisera kundens affärs- och produktionsprocesser. Dessa utvecklade affärsrelationer kräver en väsentligt bredare coh djupare interaktion med kunderna. Det blir viktigt för företaget att på djupet förstå kundens verksamhet och affär. Detta blir en nödvändighet för att kunna skapa och utveckla attraktiva kunderbjudanden.   

  • 38.
    Brege, Staffan
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Nord, Tomas
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Nordigården, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Design of value chains in volume-intensive market segments - exploiting economies of sclae, scope and integration2012Inngår i: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics: Hyytiälä, Finland, 23–26 May 2012, 2012Konferansepaper (Annet vitenskapelig)
  • 39.
    Brege, Staffan
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Nord, Tomas
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Sjöström, Roland
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Stehn, Lars
    Structural Engineering, Civil, Mining and Environmental Engineering , Luleå University of Technology , Luleå, Sweden.
    Value-added strategies and forward integration in the Swedish sawmill industry: positioning and profitability in the high-volume segment2010Inngår i: Scandinavian Journal of Forest Research, ISSN 0282-7581, E-ISSN 1651-1891, Vol. 25, nr 5, s. 482-493Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The changing market conditions for the Swedish sawmill industry place a focus on a better understanding of the pros and cons of value-added and forward integration strategies. The purpose of this article is to describe and explain recent value-added strategies in the Swedish sawmill industry. The study includes strategies from 13 of the 15 largest sawmill companies for the period between 2002 and 2005, describing a differentiation between value added in primary sawmill production and forward integration into secondary production. It also aims to relate some basic conditions, such as company size, company growth and corporate strategy, to value added and forward integration to profitability. The results show strong positive and significant correlations between forward integration, value added in primary production (somewhat weaker) and unit revenue, and profitability measured as return on investment. There were no strong or significant correlations between size and profitability, playing down the importance of economies of scale (among these already large companies). An interesting result is the much higher profitability of the buying sawmill companies compared with the forest corporations, stressing the importance of both a long-term strategy when investing in value-added activities and ultimately the priorities of ownership.

  • 40.
    Brege, Staffan
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Nordigården, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Chicksand, Daniel
    Warwick Business School, UK.
    Walker, Helen
    Cardiff Business School, UK.
    Uncertainties in global sourcing and outsourcing – the case of undeveloped supplier markets2013Konferansepaper (Annet vitenskapelig)
  • 41.
    Brehmer, Per-Olof
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Kindström, Daniel
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Kowalkowski, Christian
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Organizing for Enhanced Service Offerings - The Role of Central and Local Entities in Service Development and Production2007Inngår i: EGOS Colloquium,2007, 2007Konferansepaper (Fagfellevurdert)
  • 42.
    Brehmer, Per-Olof
    et al.
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik.
    Lindskog, Helena
    Linköpings universitet, Tekniska högskolan. Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi.
    Introduction2008Inngår i: International Journal of Knowledge Management Studies, ISSN 1743-8268, E-ISSN 1743-8276, Vol. 2, nr 1Artikkel i tidsskrift (Fagfellevurdert)
  • 43.
    Brehmer, Per-Olof
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Logistik. Linköpings universitet, Tekniska högskolan.
    Rehme, Jakob
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Proactive and reactive: drivers for key account management programmes2009Inngår i: EUROPEAN JOURNAL OF MARKETING, ISSN 0309-0566, Vol. 43, nr 7-8, s. 961-984Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose - Key account management (KAM) programmes are a way for companies to develop existing relationships and increase sales, thus being proactive and searching for opportunities (which is often expected of KAM). It is also a way to meet changing customer demands arising from changes in purchasing strategy, buyers mergers and acquisitions and the search for synergies in order to reduce costs. The purpose of this article is to analyse different key account management programmes on how they manage the sales process complexity and customer expectations. Design/methodology/approach - The paper draws on qualitative data collected during a field study of ABB and six of their major customers, based on annual or biannual interviews with 50 individuals within ABB from 1996 to 2006 and three to ten individuals from each of the customers. Interviewees included corporate managers, key account managers and sales personnel/project managers. The customers involved in the study belonged to mining, automotive, process equipment manufacture, building technology, energy production and telecommunication sectors. Findings - In this study three different programmes are identified and analysed: the proactive programme - which is driven by sales opportunity; the reactive programme - which is driven by customer demands; and the organisation-based programme - which is driven by the belief in customer-centric organisational units. Practical implications - The paper identifies sales aspects (complexities) of K-W programmes that are handled in different ways by different types of programmes. Originality/value - With an empirical base the paper provides a basis for understanding the reasons behind the establishment of several KAM programmes in the same corporation.

  • 44.
    Brozovic, Danilo
    et al.
    Stockholm University.
    Nordin, Fredrik
    Stockholm University.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Vilgon, Mats
    Stockholm School of Economics.
    Clashing logics: The SKF case2011Inngår i: Proceedings of the 16th International Symposium on Logistics, ISL 2011, Berlin, Germany, 2011Konferansepaper (Fagfellevurdert)
  • 45.
    Carlborg, Per
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Extending the Service Innovation Concept: Realization and Productivity2013Licentiatavhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The purpose of this study is to contribute to a better understanding of service innovation by exploring realization as a part of service innovation. Service innovation can be described as something that creates value for customers through new service offerings or service processes while realization refers to the actual use or deployment of the service.

    My research approach is based on a multiple case study, that focuses on three international firms with origins in Sweden. Empirical material has been gathered through interviews and focus groups. A literature review that tracks the evolution of service innovation further contributes to the exploration of the service innovation concept.

    Innovation has traditionally been connected to new technology and new products. However the present study has found that service innovation has evolved into a multifaceted concept. Specifically, service innovation is not restricted to the development of new products and services in the shape of new offerings, it also becomes relevant to consider the actual usage of the service offerings. In order to fully understand the process of service innovation, it is important to include the usage of a service offering in the service innovation concept. This realization occurs when the service offering is introduced and used in the customer’s processes, and typically involves both the customer and the provider.

    This research illustrates how realization requires resources from both the provider and the customer. In general, the realization part of the service innovation process requires more participation from the customer than the development of new offerings. However, this can vary depending on the customer’s competence, intention to interact and level of commitment. Considering an active or recipient customer role and also whether the service offering is directed at the products or the customer processes, this study shows how these different service offerings will have different impacts on service innovation realization, for example, in terms of different resources being required.

    The extended view of the service innovation concept, includes realization, and is therefore not limited to developing new offerings. This view implies that new areas of innovation that do not necessary need to include new technology, but contribute in other ways to customer value creation must be propelled into focus. Productivity improvements in customer processes are becoming important since they help create customer value (reduced costs, improved quality, reduced down-time etc.). Empirical evidence shows how service offerings that emphasize improvements in customer processes have become more important. This thesis discusses how this view of productivity can result in important benefits for customers, as consideration is given to both customer satisfaction and the use of customer resources. In this respect, productivity becomes a part of the extended service innovation concept.

    Extending the service innovation concept by adding realization implies an increased emphasis on deployment, and implicitly on customer value creation. Thus, service innovation becomes critical for gaining long-term sustainable competitive advantages through service.

    Delarbeid
    1. The evolution of service innovation research: A critical review and synthesis
    Åpne denne publikasjonen i ny fane eller vindu >>The evolution of service innovation research: A critical review and synthesis
    2014 (engelsk)Inngår i: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 34, nr 5, s. 373-398Artikkel i tidsskrift (Fagfellevurdert) Published
    Abstract [en]

    The number of service innovation articles has increased dramatically in the past 25 years. By reviewing 128 articles published between 1986 and 2010, primarily in leading marketing and innovation journals, this study analyzes the progression of service innovation research according to topicality and perspective. The authors summarize prior research by clustering it into three evolutional phases and drawing parallels with the evolution of the wider services marketing field. Overall, the view of service innovation has evolved, from a complement of traditional product innovation to a multidimensional, all-encompassing notion that entails several functions, both within and outside the firm.

    sted, utgiver, år, opplag, sider
    Routledge, 2014
    Emneord
    service innovation, service development, product development, review article
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-95805 (URN)10.1080/02642069.2013.780044 (DOI)000334060600001 ()
    Tilgjengelig fra: 2013-07-24 Laget: 2013-07-24 Sist oppdatert: 2017-12-06
    2. A lean approach for service productivityimprovements: Synergy or oxymoron?
    Åpne denne publikasjonen i ny fane eller vindu >>A lean approach for service productivityimprovements: Synergy or oxymoron?
    (engelsk)Manuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    Purpose: Service productivity has received increasing attention as service continues to cover greater parts of the economy. And as the competition increases, the need to look at service productivity becomes increasingly important. However, there is scant research on developing services that are both efficient and with high customer satisfaction. The present study aims to address this topic by conceptualizing the applicability of lean principles to service.

    Design/methodology/approach: The paper presents a conceptual analysis of the six most commonly used lean principles in manufacturing and their applicability in a service context for different types of services.

    Findings: The study suggests promising synergies, as well as important obstacles, for applying lean principles in services. Standardizing services and increasing reliability in service processes through lean principles can increase efficiency. However, the active role of the customer in certain services along with simultaneously high diversity makes it increasingly difficult to apply lean principles. Also, customer satisfaction must be considered when improving service productivity, otherwise the positive long-term effects of a lean approach in service will be absent.

    Practical implications: The findings are useful for organizations aiming to improve their service productivity. Particularly, lean principles are invaluable to increase the efficiency for services with low diversity and low customer participation. This paper suggests a direction for the proper use of lean  principles for different service types, and how efficiency and customer satisfaction is affected through a lean approach.

    Originality/Value: The study contributes to the research on service productivity. The study also contributes to continuing discussions on prototypic characteristics of service and manufacturing orientations.

    Emneord
    Lean principles, service productivity, service process, efficiency, customer satisfaction
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-89927 (URN)
    Tilgjengelig fra: 2013-03-11 Laget: 2013-03-11 Sist oppdatert: 2014-04-14
    3. Service modularity as an enabler of value co-creation
    Åpne denne publikasjonen i ny fane eller vindu >>Service modularity as an enabler of value co-creation
    (engelsk)Manuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    Purpose: The concept of service modularity often excludes the important link between the provider and the customer. By recognizing the role of the customer’s competences and activities in service modularity, this study investigates how value co-creation can be understood in terms of service modularity and offers implications regarding how firms choose their modular strategies.

    Design/methodology/approach: A qualitative study of three Swedish manufacturing firms moving toward an increased service focus (service infusion) relied on data collected through interviews and focus groups. This gathered information supported a conceptualization of modular services that reflects provider and customer information, activities, and competences.

    Findings: Services can be co-created, so service modules should include  customer elements. This inclusion increases the complexity of the modules, as well as the potential value for customers and providers. The observation of customer-specific and supplier-specific sections of modules is an important finding that should lead to further developments of modularity in a service context.

    Originality/Value: This article contributes to the emerging research field of service modularity by providing empirical insights into how service modularity can help achieve more efficient services. In particular, this study notes the need to recognize customer-specific activities and competences as pivotal parts of modular services. Such insights are particularly relevant given the established view of service modules as functions of intra-firm activities.

    Emneord
    Service modularity, value co-creation, service development, B2B services, service deployment, modularity
    HSV kategori
    Identifikatorer
    urn:nbn:se:liu:diva-89928 (URN)
    Merknad

    Research article.

    Tilgjengelig fra: 2013-03-11 Laget: 2013-03-11 Sist oppdatert: 2013-03-11bibliografisk kontrollert
  • 46.
    Carlborg, Per
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kindström, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Service modularity as an enabler of value co-creationManuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    Purpose: The concept of service modularity often excludes the important link between the provider and the customer. By recognizing the role of the customer’s competences and activities in service modularity, this study investigates how value co-creation can be understood in terms of service modularity and offers implications regarding how firms choose their modular strategies.

    Design/methodology/approach: A qualitative study of three Swedish manufacturing firms moving toward an increased service focus (service infusion) relied on data collected through interviews and focus groups. This gathered information supported a conceptualization of modular services that reflects provider and customer information, activities, and competences.

    Findings: Services can be co-created, so service modules should include  customer elements. This inclusion increases the complexity of the modules, as well as the potential value for customers and providers. The observation of customer-specific and supplier-specific sections of modules is an important finding that should lead to further developments of modularity in a service context.

    Originality/Value: This article contributes to the emerging research field of service modularity by providing empirical insights into how service modularity can help achieve more efficient services. In particular, this study notes the need to recognize customer-specific activities and competences as pivotal parts of modular services. Such insights are particularly relevant given the established view of service modules as functions of intra-firm activities.

  • 47.
    Carlborg, Per
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kindström, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    A lean approach for service productivityimprovements: Synergy or oxymoron?Manuskript (preprint) (Annet vitenskapelig)
    Abstract [en]

    Purpose: Service productivity has received increasing attention as service continues to cover greater parts of the economy. And as the competition increases, the need to look at service productivity becomes increasingly important. However, there is scant research on developing services that are both efficient and with high customer satisfaction. The present study aims to address this topic by conceptualizing the applicability of lean principles to service.

    Design/methodology/approach: The paper presents a conceptual analysis of the six most commonly used lean principles in manufacturing and their applicability in a service context for different types of services.

    Findings: The study suggests promising synergies, as well as important obstacles, for applying lean principles in services. Standardizing services and increasing reliability in service processes through lean principles can increase efficiency. However, the active role of the customer in certain services along with simultaneously high diversity makes it increasingly difficult to apply lean principles. Also, customer satisfaction must be considered when improving service productivity, otherwise the positive long-term effects of a lean approach in service will be absent.

    Practical implications: The findings are useful for organizations aiming to improve their service productivity. Particularly, lean principles are invaluable to increase the efficiency for services with low diversity and low customer participation. This paper suggests a direction for the proper use of lean  principles for different service types, and how efficiency and customer satisfaction is affected through a lean approach.

    Originality/Value: The study contributes to the research on service productivity. The study also contributes to continuing discussions on prototypic characteristics of service and manufacturing orientations.

  • 48.
    Carlborg, Per
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kindström, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan. Hanken School of Economics.
    A lean approach to service productivity improvements: Synergy or oxymoron?2013Inngår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 23, nr 4, s. 291-304Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose – Service productivity continues to receive ever-greater amounts of attention as service covers a greater portion of the economy. As competition increases, service productivity becomes increasingly important. This study aims to explore the applicability of lean principles in a service context and to conceptualize how these principles impact service productivity.

    Design/methodology/approach – This paper presents a conceptual analysis of the six most commonly used lean principles in manufacturing and their applicability to a service context for different types of services. Using this analysis, six propositions are developed to examine the influence of lean on service productivity.

    Findings – This study suggests promising synergies, as well as important obstacles, for applying lean principles in services. Standardizing services and increasing reliability in service processes through lean principles can increase efficiency. However, the customer's active role in certain services and, simultaneously, high diversity make the application of lean principles increasingly difficult. Also, customer satisfaction must be considered when improving service productivity, otherwise the positive long-term effects of a lean approach in service will be absent.

    Practical implications – These findings are useful for organizations aiming to improve their service productivity. Particularly, lean principles are invaluable to increase efficiency and customer satisfaction for services with low diversity and low customer participation. This paper suggests a direction for the proper use of lean principles for different service types, and how efficiency and customer satisfaction are affected through a lean approach.

    Originality/value – This study contributes to the research on service productivity and continues the discussion on prototypic characteristics of service and manufacturing orientations.

  • 49.
    Carlborg, Per
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kindström, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Lean principles in business-to-business services: Synergy or oxymoron?2012Konferansepaper (Fagfellevurdert)
  • 50.
    Carlborg, Per
    et al.
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kindström, Daniel
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan.
    Kowalkowski, Christian
    Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Industriell marknadsföring och industriell ekonomi. Linköpings universitet, Tekniska högskolan. Hanken School of Economics.
    Service innovation and new service development: An analysis of research 1986-20122013Inngår i: Proceedings of the QUIS13 International Research Symposium onService Excellence in Management, Karlstad, Sweden, 2013, s. 480-482Konferansepaper (Fagfellevurdert)
1234567 1 - 50 of 349
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