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  • 1.
    Lindgren, Cecilia
    et al.
    Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
    Petersson, Kajsa
    Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
    Digitalisering och affärsrelationer i kunskapsintensiva B2B-företag: En kvalitativ studie om anställdas upplevelser kring digitaliseringens effekter gällande möjligheter och utmaningar2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Problematization: With the digitization, opportunities in knowledge management as well as in business relations are identified. These consist of, for example, opportunities in more data as well as information in decision making, but also new ways to communicate. Simultaneously, challenges in increasing demands on management, adaptation and knowledge occur to take advantage of the opportunities. Moreover, enterprises can realize economic benefits and the digitization can also be seen as something that they have to keep up with in order to survive on the market. This shows the dilemma, as well as the importance, for enterprises to take advantage of the digitization. Therefore, it is of interest to examine what these opportunities and challenges consist of, focusing on knowledge management and business relations.

    Research questions: 1. How are the main digitization changes shown, and which are experienced as the main opportunities and challenges? 2.Which are experienced as the main opportunities and challenges that the effects of the digitization have contributed to, focusing on enterprises’ knowledge management? 3. Which are experienced as the main opportunities and challenges that the effects of the digitization have contributed to, focusing on the management and maintenance of business relations in enterprises?

    Purpose: The study aims to reach a deeper understanding of the opportunities and challenges that workers in knowledge intensive B2B-enterprises experience as an effect of the digitization. These are being examined focusing on two main areas: knowledge management and business relations. Experienced opportunities and challenges with the digitization as a change in enterprises is also examined and begins the study.

    Result: Aspects that some respondents expressed as opportunities, others experienced as challenges. Digitization is described as an opportunity to make time savings that can be invested in other tasks, as well as it is experienced as a challenge in increasing work with management and stress, as a result. IT-investments are associated with the risk of not fulfilling the needs and synchronization is described as a challenge, as well as an opportunity if it is achieved. Correlated to knowledge management, digitization can increase as well as decrease the motivation. In internal communication, long term business relations and trust, the digitization is experienced as affecting in different directions. Laws and regulations turned out to be a challenge according to several respondents. Digital tools are experienced as being able to promote communication and knowledge management, but the time is expressed as a challenge in this aspect as well.

    Contribution: The study contributes to an increasing understanding of the main opportunities and challenges that workers in knowledge intensive B2B-enterprises experience as an effect of the digitization. This understanding is valuable to enterprises in digital changes thanks to an increasing ability to identify opportunities and reinforce them, as well as to identify challenges and handle them. 

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