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  • 1.
    Karlsson, Tobias
    Linköping University, Department of Computer and Information Science.
    Climate change beliefs and attitudes relationship to informational influences and demographic factors2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    One of the biggest challenges for the modern society is that of climate change. Despite the growing accumulation of scientific evidence that points towards a strong need for action to be made regarding anthropogenic (human made) climate change, there is a lack of unity in what actions are needed and an outspread passivity amongst both establishments and the public. The reason behind this is attributed to lack of belief in anthropogenic climate change, and lack of pro-environmental attitudes amongst the public. Furthermore, these issues have been found to relate to identity related beliefs and attitudes that conflict with pro-environmental beliefs and attitudes, where political orientation has proven to be a strong factor. One way of dealing with these issues could be through informational influences. By presenting people to information shaped in different ways, one could increase the belief in anthropogenic climate change and pro-environmental attitudes. This study examined the relationship between three different informational influences, and its potential effect on climate change beliefs and attitudes. Furthermore, this study examined the relationship between demographic factors such as age, gender and political orientation with regards to their potential effect on climate change beliefs and attitudes. 449 participants completed a survey with intent to measure the potential effects informational influences and demographic factors had on climate change beliefs and attitudes. Despite that indications where found, no significant results could be identified for the informational influences. All demographic factors had some significant effect on climate change beliefs or attitudes, where political orientation was the strongest influencing factor. This relates to earlier research and further implications were discussed for future studies.

  • 2.
    Karlsson, Tobias
    Linköping University, Department of Computer and Information Science.
    Visuell framställningseffekt inom digital tv-miljö2017Independent thesis Basic level (degree of Bachelor), 12 credits / 18 HE creditsStudent thesis
    Abstract [sv]

    Abstract

    För interaktiv tv-reklam är det viktigt att undvika störande intryck samtidigt som man önskar att få användaren engagerad. För detta ändamål undersöktes den visuella framställningseffekten, som enligt Elder och Krishna (2012) leder till ökat engagemang för den produkt som presenteras, vilket leder till ökade köpintentioner. Specifikt undersöktes om den visuella framställningseffekten leder till en ökad mental simulering och om detta påverkar köpintentioner och attityd. Studien undersökte även om handanvändande påverkade mental simulering i samband med den visuella framställningseffekten. Studien var en inomgruppsdesign med 29 deltagare och analysen utfördes med en Two-Way Repeated Measures ANOVA. Med signifikans p<0.01 styrktes hypotesen att den visuella framställningseffekten för bilder i ett interaktivt tv-gränssnitt påverkar mental simulering och därmed kan påverka engagemang hos användare. Övriga hypoteser förkastades. Studien indikerar att den visuella framställningen av reklam bör utformas så att den bjuder in användaren och därmed får den mer engagerad. Detta kunde dock inte kopplas med ökade köpintentioner.

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CiteExportLink to result list
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Citation style
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  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
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