This study investigates the role of stakeholder engagement in service ecosystem design through a longitudinal case study of a mobility-as-a-service ecosystem. The study makes three key contributions to the literature on service ecosystem design and stakeholder engagement. First, we conceptualize design-oriented stakeholder engagement (DOSE) as a stakeholder's level of resource investments and expenses in design and non-design processes toward a focal design object. This framework reveals how stakeholders’ varying resource endowments manifest across both design processes (reflexivity and reformation) and non-design processes (reproduction). Second, we identify that stakeholders’ reflexive capabilities manifest in three degrees – focused on self-perceived role, current systemic role, and future systemic role – with those stakeholders who are capable of systemic reflection demonstrating higher voluntary resource investments than those who focused solely on their current roles. Third, we identify role myopia and role uncertainty as barriers that impede higher degrees of reflexivity, explaining differences in stakeholders’ resource investments and engagement levels throughout the design process.

Market growth for biogas solutions is important for climate change mitigation since it enables both effective waste management and a reduction of fossil fuel use. The aim of this paper is twofold. First, based on a discussion on previous research, a categorization of barriers to market growth in biogas solutions is developed. Second, the categorization is used to identify and analyze barriers within the Swedish market. The results show that market growth in Sweden has been reduced by the presence of multiple barriers such as regulatory uncertainties related to taxes and public policy instruments, lack of public funding, lengthy permit and planning processes, increased competition from electrification, lack of communication about biogas benefits, lobbying against biofuels, too high a price on biogas, and fierce competition from fossil fuels. The paper concludes with a discussion of contributions and the managerial and policy implications.

Denna rapport är en sammanfattning av de huvudresultat och praktiska implikationer som forskningsprojektet Controllern – en outforskad aktör i omställningen mot hållbara energisystem (CONSENSYS) [2019-006322] resulterat i. CONSENSYS har pågått 2020-2023 och har finansierats av Energimyndighetens forskningsprogram MESAMs (Människa, Energisystem och Samhälle) andra omgång (Energimyndigheten, 2019). En controller är en specialist inom ekonomistyrning och agerar vanligtvis som rådgivare för ledningen eller ekonomichefen. Controllern ansvarar för att samla in ekonomisk information från olika avdelningar och presentera resultatet för ledningsgruppen eller ekonomiavdelningen inom större organisationer. Allt fler controllers arbetar idag även med hållbarhetsarbete som att upprätta en organisations hållbarhetsredovisning enligt internationella ramverk och att utveckla hållbarhetsarbetet. I det här arbetet är det även centralt att integrera finansiella data med olika typer av hållbarhetsdata.

Projektets syfte har varit att studera controllerns roll i energiintensiva företags energi- och hållbarhetsstyrning. Med den här rapporten hoppas vi kunna sprida insikter och kunskap om energi- och hållbarhetsstyrning med ett särskilt fokus på controllerns roll. Rapporten riktar sig därmed i första hand till controllers och ekonomichefer, men också till andra funktioner såsom energi- och hållbarhetsansvariga som i sitt arbete på olika sätt samarbetar med controllers. Projektet har studerat företag inom svensk energiintensiv industri. I ljuset av det ökade fokus energi- och hållbarhetsfrågor får idag bör dock flera av de utmaningar vi identifierar förekomma även i andra industrier och projektets resultat och praktiska implikationer bör därför vara till nytta även för företag i andra industrier.

 Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition.

This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes.

The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube.

Written by a team of highly qualified academics, Marketing and Sustainability includes information on:

• Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaigns
• Strategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy models
• Sustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability-oriented marketing communication and branding
• Greenwashing, the process of conveying a false impression or misleading information about how a company’s products are environmentally sound, and why it’s bound to backfire

Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.

This session is based on the book “Marketing & Sustainability: Why and how sustainability is changing current marketing practices” (Guyader et al. 2020, Studentlitteratur). The authors host a workshop about using the concept of greenwashing in the classroom, and they open for discussion with fellow teachers about teaching marketing with a sustainability approach. The session begins with a short introductory presentation of the book content, with a focus on the practice of greenwashing — before moving-on to a workshop/discussion of greenwashing cases in Sweden.

Kursläromedel med fokus på hållbarhet och samtidens geopolitiska utmaningar och spänningar.Internationell ekonomi ger förståelse för de mekanismer som styr ekonomin i världen och fångar samtidigt dagens geopolitiska utmaningar och spänningar. Läromedlet riktar sig mot gymnasieskolan och vuxenutbildningen och lyfter fram viktiga historiska skeenden och samband och genom olika perspektiv och synsätt presenteras en nyanserad bild av en komplex värld. Hållbar utveckling är ett centralt tema, vilket betonas i avsnitten om resursfördelning, konsumtion och olika aktörers roll på den globala spelplanen.