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Innovation when all products are services
Bi Norwegian Business School.
Karlstads universitet.
Radford University.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0002-6589-8662
2023 (English)In: The PDMA Handbook of Innovation and New Product Development / [ed] Ludwig Bstieler and Charles H. Noble, New York: John Wiley & Sons, 2023, 4, p. 461-476Chapter in book (Refereed)
Abstract [en]

All products are services. This message from “Service Dominant Logic of Marketing,” (Vargo 2004) nearly two decades ago, has had a major impact on marketing theory and practice. This chapter discusses how this paradigm shift affects new product development (“NPD”) theory and practice today and going forward.
Place, publisher, year, edition, pages
New York: John Wiley & Sons, 2023, 4. p. 461-476
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-203865Libris ID: vd9rxbqzsnljgf06ISBN: 9781119890225 (print)OAI: oai:DiVA.org:liu-203865DiVA, id: diva2:1862073
Available from: 2024-05-29 Created: 2024-05-29 Last updated: 2024-06-04Bibliographically approved

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Witell, Lars

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Total: 92 hits
CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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