This article sets out to explore how a Swedish children’s rights organization has accounted for adults’ capability or incompetence to address children’s interests and how such notions have chan-ged over time and have been negotiated between actors within the organization. Since its esta-blishment in 1971, The Children’s Rights in Society (BRIS – Barnens rätt i samhället) has been an organization of adults working for children. Children’s rights organizations often stress that their work is guided by a child perspective, although much children’s rights advocacy is performed by adults. What is the bearing of this discrepancy when it comes to the formulation of child rights policies? Is it possible to distinguish an adult perspective operating in the shadow of the embraced child perspective? The results demonstrate that in the 1970s, the organization identified parents as the children’s main betrayers, but that the importance of child experts and child welfare profes-sionals as advocates for children’s voices and opinions was gradually emphasized more. During the second period of study (2007–16) the need for increased resources and competences of child welfare professionals has been accentuated as welfare institutions such as school, social services and child and adolescent psychiatry are simultaneously seen as the cause of and key to children’s problems while the generational conflict between children and parents has been downplayed