By using Critical Future Studies combined with a historical contextualization of technology debates, I discuss in this article how a normalization process can be discerned in Swedish popular press reporting on robots and AI in recent years.

From being contested, robots andAI have become part of everyday life. Robots and AI are here for better or worse and we must establish a relation to this technology, handle the risks, and domesticate it. This obscures the societal challenges we face with the developments in robotics and AI, and future developments are conceived as predestined.