This study examines how disadvantaged foreign subsidiaries that lack the requisite resources and mandate respond to therealization that a greener technology, a form of digital innovation, is about to disrupt their business. Specifically, we foc us on asubsidiary that lacks the requisite resources and mandate for change and yet detects an important technological shift. We drawon the subsidiary issue-selling literature to explore how this subsidiary attempts to mobilize headquarters’ attention andengagement in its interests and concerns. We identify three evolutionary issue-framing mechanisms: matters of fact, concern,and urgency. These mechanisms, influenced by the subsidiary, its local strategic network, and its headquarters, shape the issue-selling process over time. Our study challenges established assumptions about subsidiary roles in MNEs and highlights theircritical role in identifying and addressing technological disruptions, thereby pushing the boundaries of current IB research. Ithighlights the critical role of foreign subsidiaries in identifying and addressing digital and technological disruptions. It shows howeven disadvantaged subsidiaries can mobilize headquarters’ attention and engagement in their interests and concerns throughissue-selling. It suggests that MNEs need to create a more supportive environment for foreign subsidiaries to engage in issue-selling, especially when it comes to technological disruptions.