Public opinion regarding the organization of welfare and elder care are issues which have mainly been studied as expressions of individual attitudes or conflicting ideologies. By contrast, and departing from an understanding of the importance of context and societal rhetoric, this study explores a media event in the form of a Swedish TV documentary about problems in elder care and the reactions to it that were published in printed news media. The study departs from a discursive psychological perspective and focuses on what is taken for granted with regard to how elder care should be organized, and which conflicts are articulated in the different articles and opinion pieces that were published during the month following the broadcast.The study also shows how elder care is not a singular issue, but always interconnected with issues such as citizenship, identity, migration, and the legitimacy of the political and legal system. It was found that right to formal care for older people to a large extent was articulated as a right by virtue of citizenship.